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Agency Network: 
Published/Aired: 
March 2018

Description

The campaign called “Unsilenced” and was created La Parole aux Sourds with the help of ad agency BETC. It’s the first original song sung entirely through sign language and dance, and features a unique collaboration between electronic duo Haute (who composed the instrumentals) and deaf dancer Billy Read (who wrote the lyrics and performed them in the film through dance).What’s unique about the song is that people won’t realize Billy is singing about how it feels to be isolated in your own country. They’ll think he’s just dancing to the music video until we reveal at the end that he was singing all along.

Film advertisement created by BETC, France for La Parole Aux Sourds, within the category: Public Interest, NGO.

Advertising Agency: BETC, Paris, France
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