Salty Mask

Agency Network: 
February 2010

Knorr: Salty Mask


To generate interest in the Salty character we created a series of web videos. The videos were to be used as content to support a social media campaign that shared with consumers what Salty was doing now that he is no longer needed as much at Sidekicks. At the end of the web videos, consumers were directed to the Sidekicks website to learn more about the product offering and to participate in a promotion to “Buy 3 packs of Sidekicks and get a free Salty & Pep Shaker” offer.

Director - David Hicks 

Film advertisment created by DDB, Canada for Knorr, within the category: Food.

Advertising Agency: DDB, Toronto, Canada
Creative Director: Andrew Simon 

Associate Creative Directors: Paul Wallace
Art Directors: Paul Wallace, Jorgen Stovne 

Copywriters: David Ross, Ryan Hamacher 

Agency Producers: Andrew Schulze, Marie-Pierre Toure 

Account Services: Wendy Caricari, Jaqui Faclier, Rachel Selwood, Tamara Gervais, Emily Ward 

Manager Community Engagement: Dana Rudelier
Supervisor Community Cultivation: Matthew Nelson
Manager Community Cultivation: Cameron Reed
Production Company: Sons and Daughters 

Executive Producer: Dan Ford 

Line Producer: Rob Allan
Director of Photography: Adam Marsden 

Character Design: Bigshot Toyworks 

Editorial: Pete McAuley, AXYZ, Toronto 

Visual Effects: AXYZ, Toronto 

VXF Producer: Irene Payne 

Compositor: James Andrews 

Animators: Dennis Turner, Mario Marengo 

Colourist: Bill Ferwerda, Notch, Toronto 

Music & Sound Design: Paul Seeley

Comments (17)

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alexander_bickov's picture
Activity Score 3279

Funny campaign. Love it

thedesignaddict's picture
Activity Score 5403

The first spot was great. The follow-up campaign is just OK.

CrackerJackFlash's picture
Activity Score 19601

still great stuff

Jay121's picture
Activity Score 58

he returns :)

xcreativity's picture
Activity Score 2374

ahahah, a lot of imagination going around here. I do like it!

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
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Marlus Lau's picture
Marlus Lau
Activity Score 1808

Yeah, great imagination!

CopyRight's picture
Activity Score 713

I love it

kagzmainah's picture
Activity Score 631

good stuff!

V's picture
Activity Score 76

thumps up

brandingworthspreading's picture
Activity Score 648

Lovely. You created an amazing character.

Brain-Art's picture
Activity Score 1101


cef's picture
Activity Score 547

very nice campaign. well done.

NiceGal's picture
Activity Score 13

I`m in love with this campaign.

hermotsura's picture
Activity Score 254


kwan hee Cho's picture
kwan hee Cho
Activity Score 15

great imagination!

Figo's picture
Activity Score 26

love it

Viranica's picture
Activity Score 230

hahahaha entertaining!