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Salty

Agency Network: 
Published/Aired: 
September 2009

Description

Agency Producer:Andrew Schulze

Film advertisement created by DDB, Canada for Knorr, within the category: Food.

Advertising Agency: DDB, Toronto, Canada
Creative Director: Andrew Simon
Art Director: Paul Wallace, Shelley Lewis
Copywriter: David Ross
Director: David Hicks
Production Company: Sons and Daughters, Toronto
Executive Producer: Dan Ford
Line Producer: Rob Allan
Director of Photography: Adam Marsden
Editor: Brian Williams, Panic and Bob, Toronto
Visual Effects: AXYZ, Toronto
Producer: Irene Payne
On Set SFX supervisor: Dave Giles
Lead Animator / Shading / Lighting: Dennis Turner
Shading / Lighting: Mario Marengo
Tracking / Shading / Lighting: Jerry Corda-Stanley
Inferno Artists: Andres Kirejew, Terry Power
Colourist: Bill Ferwerda, Notch, Toronto
Music: "How am I Supposed to Live Without You", Michael Bolton
Music House: RMW, Toronto
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Guest's picture

can't see the whole tvc.. some problem

Guest
ivan's picture

Works fine for me. Try watching here perhaps: http://www.youtube.com/watch?v=LGUHrYWcwkg

ivan
Creative Director at Ads of the World
Darko Bosnar's picture

Very cute..I have the same feeiling on the end like when watching IKEA lamp ;-)

Darko Bosnar
Activity Score 396
Other at IMAGO ADVERTISING AGENCY - ZAGREB |

Innovation & Art Director
https://www.behance.net/darkobosnar

Temple's picture

Ok, now a philosophical question: If the product had (hypothetically) 25% more sodium, then the salt shaker would be unnecessary. Now, that the product has 25% less sodium, the shaker is again unnecessary? Aristotle would roll in his grave. Apart from that, IKEA deja vu all over. Brilliant crying scene tho.

Temple
Activity Score 11341
Creative Director
Misstree's picture

Ditto Temple. I was thinking the same thing!! It just doesn't fit. Other than that, I like the "awwww" feeling it evokes...damn cute salt shaker. i would adopt him any day, sodium or not :)

Misstree
Activity Score 425
Copywriter |

.............................

Not all who wander are lost.

jamesrothenburg's picture

This makes me smile every time I see it on TV :)

jamesrothenburg
Activity Score 554
Art Director
Guest's picture

Ikea Lamp.

Guest
lucdesaulniers's picture

This one gets royally on my nerve. I am so sick of these types of approach. Pillsbury got me fed up on them.

lucdesaulniers
Activity Score 1145
everartz's picture

i hate the song (O.o)!!

everartz
Activity Score 7613
Art Director |

| everartz |

sirvan's picture

Very "ikea lamp", for sure.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

Grace's picture

OMG. I would never treat MY salt shaker that way. He is the love of my life.
So cute.

Hey Ivan, how about throwing in one of those facebook attachy thingies... lol

Grace
designada grafica's picture

Me encanta¡¡¡ muy tierno... ajajjaja

designada grafica
Activity Score 96
Graphic Designer at oaxaca
Guest's picture

How do I buy Salty? He's so cute!

Guest
Guest's picture

Yeah I want Salty!!!

Guest
kurtberengeiger's picture

When it rains, it pours. Cute ending.

kurtberengeiger
Activity Score 7323
Copywriter
adgoddess's picture

IKEA lamp - right, but so what? It's a truly brave commercial for such a terrible and narrow minded client.

adgoddess
Activity Score 369
Guest's picture

Very cute! I have never thought that I would have been emotionally attached to a saltshaker before like this!

Archie

Guest
Guest's picture

anon 2:35, the family in general is cutting down on their salt therefore the shaker is not needed - see your point though

Guest
thedesignaddict's picture

Beautifully shot. Love it.

thedesignaddict
Activity Score 5403
Art Director at Freelance
NomadDCLXVI's picture

so nice. beautiful video. touching.
and makes me wanna use saltshaker instead of Knor.

NomadDCLXVI
Activity Score 441
Creative Director |

dclxvi

velle's picture

i love being manipulated! manipulate me some more! :D
seriously, love those salty tears at the end!
ps: i dont care if it followed after ikea lamp - it works, in the sense it bring the brand closer to me.

velle
Activity Score 1550
Copywriter
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