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Train

Agency Network: 
Published/Aired: 
October 2008

Description

Film advertisement created by SMFB, Norway for Kiwi, within the category: Retail Services.

Advertising Agency: SMFB, Oslo, Norway
Creative Director: Stig Bjølbakk
Art Directors: Hans Martin Rønneseth, André Koot
Copywriters: Stig Bjølbakk, Hans Magne, Ekre Alex Gjærsøe
Other additional credits: Moland Film, Johan Skog, Niklas Frøberg
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Guest commenter's picture

Nonsense all the way. the rail tracks. what does a supermarket got to do with you're personal hobbies??? for perverts, what does it do?

Guest commenter
Biga's picture

By buying in Kiwi he spend less and then can buy more parts for his hobby.
Each time he puts something in the market car (don´t know the right name) more parts appear.

Biga
Activity Score 45
sneakyhands's picture

before the track started i was expecting them to use 'chatanooga choo-choo'. the train taking over the room is really cool, but it's completely disconnected from the product. the shoe polish message is almost non-existent next to the "look what we can do with models" message.

sneakyhands
Activity Score 1857
Copywriter
Guest commenter's picture

???
is the message really "you better never leave your home, otherwise your model train will conquer the world"?
and what does that supermarket have to do with that?
???

Guest commenter
wonen's picture

Don't know, the video doesn't work here :(

wonen
Guest commenter's picture

Seriously guys. I believe it’s a grocery store, not a shoe polish. "A penny here and a penny there" = Shop at Kiwi, save money and spend it on.... well, you account people do the math.

Guest commenter
simon.gross's picture

Nice ad.

It's entertaining, and communicates a clear message that if you shop at Kiwi you'll save money.

What's the benefit? You can spend the money you save on things you'd rather buy.

simon.gross
Activity Score 541
Copywriter at Clemenger BBDO
BuzzingBees.be's picture

Why so harsh? I like it a lot. Instead of always jamming the "we are the cheapest!" message in, they chose to show the benefit of going to Kiwi's. Remember: don't sell the product, sell the benefit...

BuzzingBees.be
Activity Score 22
Copywriter at Wanabe |

www.buzzingbees.be - Daily Dose of Creative Communication

Guest commenter's picture

Exactly.

Save on a loaf of bread; spend more on track...Maybe the hobby just needed to be more hip. I don't know a lot of 20 or 30 somethings who build trains.

Guest commenter
kurtberengeiger's picture

But I bet there's someone with the client that does. ;)

kurtberengeiger
Activity Score 7323
Copywriter
R3P's picture

Good point. I ALMOST missed it though. Then...duh. He plops bread in the cart and - POW - another piece shows up. Maybe I was looking for something too complex at first.

R3P
Activity Score 33
Production Manager at Radiant3 Productions |

www.radiant3.com

adler's picture

Very nice ideea.. and very clear message

adler
Jp26b's picture

ok...

Jp26b
Activity Score 47
Senator Patrick Burns
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