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Agency Network: 
Published/Aired: 
February 2013
Kit Kat Film Ad -  Study

Description

Exam time can be very stressful. Kit Kat saw an opportunity to remind students to take a break. This tactical ad ran exclusively in university magazines and around major university premises.

Film advertisement created by JWT, Australia for Kit Kat, within the category: Confectionery, Snacks.

Caption

Have a break, have a Kit Kat.

Advertising Agency: JWT, Sydney, Australia
Executive Creative Director: Mark Harricks
Creative Director: John Lam
Art Director / Copywriter: John Koay
Producer: Tara Broughton
Retoucher: Matt Townsley
Photographer: Andreas Smetana
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Highest Rated

cHaus's picture

I really like the concept, I just think there might have been a way to make the kitkat bar more noticeable. The tagline is hard to read!

cHaus
Activity Score 4
pierrelastname's picture

not at all.... zzzz

pierrelastname
Activity Score 2869
Copywriter
Seldoon Eeffoc's picture

The concept makes sense, but I wonder if less books could be used and still get the point across. Eight fairly thick books before you can have a kit kat bar? That seems a bit excessive. The idea has potential, but I'd like to see an alternative version if it's possible.

It's harder to leave feedback when I'm only seeing the finished project, and not any of the developmental work. When I only see the finished piece, I don't know if/what other possibilities were explored.

Seldoon Eeffoc
Activity Score 104
Graphic Designer at Wichita State University
eins-eins-null's picture

i like it, especially when published in university-magazines. comes to the point very fast and with the kitkat between the books it even got an actual AND a metaphoric level for the work break. pretty smart storytelling. maybe not a gold-lion, but it definetly works for me. very good advertising.

eins-eins-null
Activity Score 896
Copywriter
Temple's picture

I like it. It definitely should have scored higher.

Temple
Activity Score 11341
Creative Director
skeMaMen's picture

... this is TV? Print maybe...

skeMaMen
Activity Score 428
Graphic & Prepress designer |

>>> Designed to be signed...

Nike Diesel's picture

I love it.

Nike Diesel
Activity Score 13630
Art Director
cHaus's picture

I really like the concept, I just think there might have been a way to make the kitkat bar more noticeable. The tagline is hard to read!

cHaus
Activity Score 4
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