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Raise the Bar 2.0

Agency Network: 
Published/Aired: 
August 2009

Description

Ferrero Canada has launched a new TV campaign for their Kinder Bueno chocolate bar that encourages women to band together once again and raise the bar for indulgence.

Film advertisement created by John St, Canada for Kinder Bueno, within the category: Confectionery, Snacks.

Advertising Agency: john st. Toronto, Canada
Creative Directors: Angus Tucker, Stephen Jurisic
Art Director: Elizabeth Whalen
Copywriter: Jennifer Rossini
Account Team Leader: Melissa Tobenstein
Account Manager: Robyn Crookshank
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Guest's picture

The voice over is terrible.

Guest
Guest's picture

VO sucks

Guest
Grace Bastien's picture

He he... a bit dramatic but I think the voice over suits the over the top 'fabulous' indulgence theme.
I'm quite fond of this one.

Grace Bastien
Chori Arg's picture

BUD LIGHT FOR WOMEN??? wtf
it's the same.

Chori Arg
Activity Score 173
Art Director at Ponce Buenos Aires. Escuela Superior de Creativos Publicitarios
Guest's picture

heeeeeeeeeeyyyy! just for women...eeeeeeeemm! kkaahhh! tahooo...

Guest
Guest's picture

I like the VO. Works with the tone.

Guest
Guest's picture

malo.

Guest
Yanay's picture

It's a very interesting approach for women, and for what I know, Kinder never did that before, so 10 points on the ad.

Yanay
Activity Score 60
Creative Director
Temple's picture

Ok, so I finally understood what too clever by half means.

Temple
Activity Score 11341
Creative Director
Guest's picture

I hate this ad.

Guest
Guest's picture

Who is the VO?

Guest
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