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Freezing

Agency Network: 
Published/Aired: 
July 2013

Description

For the promotional campaign of the brand “Khortytsya”, it was necessary to demonstrate the ingenious methods of cooling the new bottle, that changes its color when cooled to +5 °C (41 F). We built a Rube Goldberg-like* device to perform a series of “freezing” tasks: chill the bottle with the fire extinguisher, throw it in ice water, and finally launch the bottle into the stratosphere. To take one good shot, the team spent two days in the shooting pavilion and filmed over 72 takes.

Film advertisement created by Aimbulance, Ukraine for Khortytsya, within the category: Alcoholic Drinks.

Advertising Agency: Aimbulance, Kyiv, Ukraine
Creative Directors: Stas Mukhin, Vladimir Smirnov
Director: Vladimir Radlinsky
Executive producers: Darko Skulsky, Ole Yakovleva
Idea: Aimbulance team
Production: RadioactiveFilm
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emiliete's picture

Again?

emiliete
Activity Score 646
Copywriter at WMcCann
morse's picture

Cool, but I agree. We've seen this many times and Honda owns the goldberg in advertising.

morse
Activity Score 18024
Art Director |

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monoliz's picture

it's not even funny

monoliz
Activity Score 1304
kleenex's picture

Not bad.

kleenex
Activity Score 51166
Web Designer/Developer
pierrelastname's picture
pierrelastname
Activity Score 2869
Copywriter
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