So good

Agency Network: 
July 2011

KFC: So good

Film advertisment created by Ogilvy, South Africa for KFC, within the category: Food.

Advertising Agency: Ogilvy, Johannesburg, South Africa
Executive Creative Director: Fran Luckin
Creative Director: Mike Martin
Art Director: Alexa Craner
Copywriter: Irene Styger
Agency Producer: Liske Van Tubbergh
Production Company: Bouffant
Director: Erik Van Wyk
Producers: Shannon Gloyne, Melina McDonald
Executive Producer: Melina McDonald
DOP: Tim Pike
Sound: Universal/”Your Song” original by Ellie Goulding/Louis @ Produce Sound
Post Online: Sinister Post/Pudding/Blade
Post Offline: Upstairs Post

Comments (22)

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talkingisfree's picture
Activity Score 2712

Love this as a piece of film. It's a big pity it ends with KFC. There's no link, there's nothing...

atb2005's picture
Activity Score 13557

I find it funny when brands like KFC, McDonald's, etc start making schmaltzy spots like this one. Let's all celebrate obesity. It's interesting that the people in this spot don't look like they regularly eat at KFC.

ivan's picture

I eat junk food regularly and I'm still slim. It's not the junk food that makes people fat. It's too much food. You can get fat from eating healthy food too. :)

Nike Diesel's picture
Nike Diesel
Activity Score 13630

Spot on!

Temple's picture
Activity Score 11341

Very poignant with excellent song selection.

Mantufayo's picture
Activity Score 580
kleenex's picture
Activity Score 51044

I say that ad is better than this one.

I still like the KFC ad though.

Boxey's picture
Activity Score 8879

The Viagra ad makes sense for the product. This one doesn't. "I'm hungry," slapped on at the end has nothing to do with anything.

madalinr's picture
Activity Score 4

It's not slapped. The whole dance is playing. They get tired. Haven't you heard any child coming tired from playing outside, begging for food? For me, it's the best emotional ad this year.

donau's picture
Activity Score 104



historica's picture
Activity Score 110

it's awesome...

madalinr's picture
Activity Score 4

It doesn't matter if the idea was done for other products, as long they are addressing different needs. If it works here as well, why not? The purpose is to sell, not to make something nice to look at and original.

abake's picture
Activity Score 1262

I agree with talkingisfree, the link is tenuous at best.

Geimima's picture
Activity Score 824

love the song.. but it's bit scary when you find two kids on the bed..

life is a playground

Troll's picture
Activity Score 676

Great ad. Lovely song. Reminds me of the Levi's campaign.
Pity it's for a bucket of greasy, fried chicken bits.

I have some questions.
Are they brother and sister? Were they agoraphobic?

All that said, I enjoy watching this ad.

Nike Diesel's picture
Nike Diesel
Activity Score 13630

*I changed my vote

jenni84's picture
Activity Score 5

Why does everyone think this is really good?!?!? It's terrible! We've been debating whether it's a joke for about half an hour and now realised it's not. It's like a big mishmash of previous John Lewis ads - this overrules anything nice about the execution. And the insight is rubbish - KFC is with you through life? I don't think so.

jenni84's picture
Activity Score 5
mujerendiagonal's picture
Activity Score 84

I really like the film but KFC? Has nothing to do at all with anything!

silvertongue's picture
Activity Score 555

Rip-off of Levi's Dangerous Liaison (amongst others) and a very tenuous link to the product. It's still shot nicely but ultimately this ad fails.

ClickAndRun's picture
Activity Score 48

Wtf with KFC?

Kiroux's picture
Activity Score 35

I love this advert, very moving. BUT I have to agree with everyone else ... what does KFC have to do with it?