Laughing Man Coffee: Make Every Cup Count

Agency Network: 
March 2018


Why drink coffee that’s just good for your taste buds when you can choose a brew that’s also good for the world? In its first campaign for the brand since coming on as an agency partner for Keurig last year, Philadelphia-based creative agency Red Tettemer O’Connell + Partners (RTO+P) shows how you can make every cup count by choosing Laughing Man Coffee.

The Laughing Man Foundation makes every cup count by investing in programs that clear the way to health, growth, and success for coffee farmers and their families. Coffee farming requires the support of the whole family and community. In 2018, The Laughing Man Foundation, in collaboration with Fair Trade, will see 100 families improve their homes for a better quality of life as well as 40 students receive college scholarships.

In a series of five spots, which launch nationally today, March 12th, RTO+P documents brand co-owner, Hugh Jackman, visiting Huila, Colombia and showing off how Laughing Man Coffee impacts the people and communities that grow the beans firsthand.

Film advertisement created by Red Tettemer, United States for Keurig, within the category: Non-Alcoholic Drinks.

Advertising Agency / Editing House: Red Tettemer O’Connell + Partners, USA
Chief Creative Officer: Steve Red
Executive Creative Director: Steve O’Connell
Group Creative Director / Art Director: Todd Taylor
Creative Director / Copywriter: Chris Plehal
Producer: Joe Mosca
Account Executives: Carla Mote, Bergan Foley
Photographer / Designer: Felipe Botero
Production Company: Red Creek Productions
Director: Phedon Papamichael
DoP: Santiago Otoya
Executive Producer: Ivan Entel
Line Producer: Paula Arango
Editors: Chip Schofield, Vic Carreno
Music House: Sony BMG - Licensed Track
Composer: Ben Harper / Better Way
Sound Design: Milkboy Studios
Audio Mix: Alchemy X
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kleenex's picture

not bad.

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