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A diary written by a vagina

Agency Network: 
Published/Aired: 
September 2011

Description

An integrated film campaign for Johnson and Johnson’s women’s pharma “Gyno”. The film leads the consumer to a J&J microsite for www.xiaov.com (translated as “little v”) where they can log onto an online diary written by female consumers about the most intimate of women’s issues – a diary written as the voice of a vagina.

Film advertisement created by Ogilvy, China for Johnson & Johnson, within the category: Fashion.

Advertising Agency: Ogilvy Raynet, Beijing, China
Executive Creative Director: Li Dong
Production Company: The Colony / The Shanghai Job
Director: The Colony
Director of Photography: Shu Chou
Producer: Colin Lai
Post Production: Afterparty
Post producer: Jenya James
Sound Design: Nylon Studios
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Highest Rated

adlee's picture

Pretty.But music is so unexpected.

adlee
Activity Score 4
Art Director at cre8chet
Ads.chinaSMACK's picture

Will there be a penis based sequel?

Ads.chinaSMACK
Activity Score 271

Advertising @ chinaSMACK
http://advertising.chinasmack.com

morse's picture

It's pretty. I liked this one.

morse
Activity Score 18024
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kleenex's picture

no nudity???

kleenex
Activity Score 51110
Web Designer/Developer
adlee's picture

Pretty.But music is so unexpected.

adlee
Activity Score 4
Art Director at cre8chet
Glut's picture

different approach until the tulip appears....

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
Paolo Buatti's picture

few good things.

Paolo Buatti
Activity Score 896
Graphic Designer at NetBooster Agency Italia |

www.paolobuatti.it

Hadrons's picture

Too long & too philosophical for vagina.

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

allisse's picture

That's a complex approach for a vagina diary. It gave me a sense of gravity and I don't think it should be this way. It could work just fine for the people who love the abstract in everything. On the other hand I found the idea of the website where women can talk about their intimate issue is great, women need that.

allisse
Activity Score 3

Healthy with the right candida diet

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