Keep Walking, Brazil

Agency Network: 
October 2011

Johnnie Walker: Keep Walking, Brazil

Film advertisment created by BBH, Brazil for Johnnie Walker, within the category: Alcoholic Drinks.

Comments (25)

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The JACK's picture
Activity Score 438


hmaffia's picture
Activity Score 746


morse's picture
Activity Score 18024

Great idea and special effects.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

NicoCiego's picture
Activity Score 1033

wicked fx!

mellowart's picture
Activity Score 36

good job...

sambuca's picture
Activity Score 1066

besides of a really nice ad, why are they smiling instead of screaming?

sirvan's picture
Activity Score 29860

Ha! I was thinking the same thing.

"Why the hell aren't these people freaking out and running for their lives?!??!?"


"I love some things, and don't love some other things."

frgraphix's picture
Activity Score 18

awesome :)

Faysal Nasir
Art Director

Nike Diesel's picture
Nike Diesel
Activity Score 13630

Pretty impressive.

peggylize's picture
Activity Score 50

Amazing !!!

Fussy's picture
Activity Score 38

Very impressive but I miss the link.


Temple's picture
Activity Score 11337

I absolutely adore big ads but I fail to see the concept here. Is Johnnie endorsing somehow Brazil as a country? This is at least bizarre. Who is the giant who's been asleep? Our good friends from Brazil could enlighten us.

miko1aj's picture
Activity Score 3086

i think it's clear – Brazil is the sleeping giant referred to.

Fussy's picture
Activity Score 38

I know. But I meant the link between Brazil/giant and Johnnie Walker. I mean everybody could say the same thing. Isn't it so? But may be I'm missing something.


delba's picture
Activity Score 2

The film concerns a part of the brazilian national anthem that goes like this: "Giant by nature. You're beautiful, you are strong, brave colossus. And your future mirrors this grandeur." and we can also say it's about the moment that Brazil is going on: the economy is growing, it is a democratic and peaceful country, and besides all that still will host the next World Cup and the Olympics in 2016.

ladybug2535's picture
Activity Score 78

Thank you Delba for letting us know the significance. The ad makes much more sense in this context.

kleenex's picture
Activity Score 50118

I liked the FX...

Thomas Ferdinand's picture
Thomas Ferdinand
Activity Score 86

Geat production. cool

Taylormade's picture
Activity Score 408

Where's he going? Scotland? And where is he going to find a bottle of Scotch big enough? And is he going to use icebergs for ice? I need answers.

nepotiums's picture
Activity Score 251

The giant walks the earth.

GaboGabo's picture
Activity Score 106

great production for what? another walker?

Blashyrkh's picture
Activity Score 32890

What's the victims number?

web-reda's picture
Activity Score 2

good inspiration by shadow of colosus video game

ladybug2535's picture
Activity Score 78

The effects were great. It is an interesting and captivating ad. As far as the complaint that Johnny Walker has no connection to the ad, a lot of ads do this. Sometimes is works and sometimes it doesn't. Sometimes the ads just make you shake your head and ask "what was this advertising?" because they leave you with no clue. In this case, given that the giant has just gotten up and walked away there is more connection than most. Johnny Walker is a giant among liquors. Maybe after seeing their mountain get up and walk way all of the people are going to go out and get drunk. ;) I do have one criticism though, if the advertisors didn't want the people screaming and running away in fear (which I admit would totally change the tone of the ad) why didn't they look more in awe? That would have made the ad more impressive. They should have been like "WOW". Stunned. Awed. Even shocked. More like their God or their mythology just came to life type of reaction. The reaction shots left something to be desired. But man, what about the ecological damage? Just kidding, but if was me I'd miss having that mountain in my backyard.

ladybug2535's picture
Activity Score 78

Did anyone else notice that cable car going from the giant's shoulder to his knee? It just dawned on me that this is what he had in his hand that he set on the ground. Good attention to detail.