Advertisement
Agency Network: 
Published/Aired: 
June 2008

Description

Film advertisement created by JWT, United Kingdom for John West, within the category: Food.

Advertising Agency: CheethamBellJWT, Manchester, UK
Creative Director: Andy Cheetham
Art Director: James Ashworth
Copywriter: Andrew Dobbie
Director: Gemma Burditt
Log in or register to post comments
thirty6chambers's picture

a truck would have been faster...

thirty6chambers
Activity Score 1464
Art Director
Mezooo's picture

that's one great piece of ad!

i really like the song + the stop motion video which also deliveres the benefit of the product.

awesome work

Mezooo
Activity Score 174
Gießen/Germany
consolidated.db's picture

...

consolidated.db
Activity Score 545
Copywriter at Ad Land
Crisp One's picture

e'ffing awsome ****

although I'm tired of seeing that video frame rate effect everywhere now, almost as annoying as when Toyota was doing that shakey camera thingy a while back.

Crisp One
Activity Score 2005
Other at New York
monotone's picture

Right, the frame rate effect. It's everywhere these days and it's getting in my nerves too.

monotone
Activity Score 301
ad/mkt student@ESCS |

I swear I had something cool to put here.

Garlickbread's picture

If you had continued to read on, you'd have noticed that the "frame rate effect" that gets on your nerves isn't an effect at all. This entire ad was shot on Digital SLR and pieced together. Clever Stuff.

Garlickbread
Activity Score 6
Art Director, UK
Crisp One's picture

what ever its called, its over done... how about we call it, "That Overdone SLR effect"

Crisp One
Activity Score 2005
Other at New York
Alistair C.'s picture

i like the idea and the execution. the music is very emotional.

it's a pity that the fisherman works so hard to deliver fresh fish and people at tesco keep it frozen for a while :P maybe they should do a joint promotion with the Amigo character... fresh fish and fresh coffee in the morning :))
excuse me, i had to say this.
but i like this ad.

Alistair C.
Activity Score 692
Copywriter
djakuza's picture

does anyone know the song? :)
really nice ad, love that stop motion effect.

djakuza
Activity Score 517
Art Director
durrty's picture

Song is "Dragonfly" by M. Craft.

durrty
Activity Score 6
copywriter
Garlickbread's picture

In reply to a few of the comments above:

The ad isn't using a video frame rate effect, it was actually shot on Digital SLR as still images. The boat was picked up and moved two feet between every frame. Then edited together at 25 frames per second.

The music is 'Dragonfly' by a band called M.Craft

Garlickbread
Activity Score 6
Art Director, UK
kurtberengeiger's picture

Nice classic advert.

kurtberengeiger
Activity Score 7323
Copywriter
PeteRowden's picture

Oh dear. Oh dear oh dear. Is this 'creative' or plain old-fashioned theft?

http://www.youtube.com/watch?v=-_v_0C0kfJc&feature=related

PeteRowden
Activity Score 11
Copywriter
Garlickbread's picture

The Director of the advert is Gemma Burditt.
The Director of the music video is the same Gemma Burditt.
You decide if it's 'theft' or not...?

Garlickbread
Activity Score 6
Art Director, UK
Don Rapper's picture

its very good! the song is excellent, and the direction too.

Don Rapper
Activity Score 223
Bring Out Your Dead's picture

‘Amateurs borrow, professionals steal.’

Bring Out Your Dead
Activity Score 64
Creative Director at The Verb Agency
kergu's picture

Excellent complementation! nice work.

kergu
Activity Score 6795
sparky's picture

love it. really nice direction..

sparky
Activity Score 454
Copywriter at M&C Saatchi
RM's picture

Lovely spot. I've always liked John West commercials. This one almost makes you think that the tuna is handmade - a nice approach. Great stuff guys

RM
Activity Score 419
Copywriter
Tapper's picture

Its a bit of a blatant steel though, could have moved it along

Strip. Strip. Strip.

Tapper
Activity Score 490
Copywriter
annie_us's picture

I like the idea and the execution. the music is very emotional.

Annie_us

annie_us
Activity Score 90
Graphic Designer at Working in an International Advertising Agency
AERC's picture

Great production...but not a great idea.

AERC
Activity Score 61
Art Director
Wordnerd's picture

Beautiful ad. works for sure

Wordnerd
Activity Score 6692
Copywriter
Featured Content

Latest Collections

Advertisement