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Agency Network: 
Published/Aired: 
May 2011

Description

Film advertisement created by Publicis, France for jechange.fr, within the category: Finance.

Advertising Agency: Publicis Conseil, Paris, France
Creative Director: Olivier Altmann
Art Director: Philippe Boucheron
Copywriter: Patrice Lucet
Director: Rudi Rosenberg
Production Company: Les Télécréateurs
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Highest Rated

kleenex's picture

oh man.....

kleenex
Activity Score 51078
Web Designer/Developer
sergeo_syd's picture

Dam... I both hate and admire this spot. I think i just need to pee.

sergeo_syd
Activity Score 595
Production Manager at www.skozak.com |

http://edictive.com - Film Production Management

Bob.C's picture

Brilliant, not much about insurance, but a lot about shopping around, and worth watching just for the expressions.

Bob.C
Activity Score 1159
Copywriter at Convince Ltd |

= http://we-convince.com/ =

atb2005's picture

Great casting. Funny spot.

atb2005
Activity Score 13557
kleenex's picture

oh man.....

kleenex
Activity Score 51078
Web Designer/Developer
Asynchrone's picture

Remember her face :)

Asynchrone
Activity Score 318
Administrative |

http://inet-reklama.su/

abbaby's picture

u must check dis out

http://www.youtube.com/watch?v=HWAWue6wDiU

Don't forget to sign the online petition.

abbaby
Activity Score 70
Illustrator
Bob.C's picture

The link to this ad was?

Bob.C
Activity Score 1159
Copywriter at Convince Ltd |

= http://we-convince.com/ =

madvertiser's picture
madvertiser
Activity Score 15
CriticalVoice's picture

I think it's not good that the woman and the girl are reduced to their interests "shopping" and "men". And the man is shown as a breadwinner, nothing more. The girl is playing with dolls ... and the mother tells the little 10-year-old girl about her bed stories. A non-creative advertising.

CriticalVoice
Activity Score 165
Temple's picture

The strategy "getting absorbed in X causes you to do Y" is older than the Phoenician alphabet, but hey, it's not a bad ad.

Temple
Activity Score 11341
Creative Director
Alexo's picture

fun & cool!!

Alexo
Activity Score 17
JeChange.fr's picture

This commercial refers to http://www.jechange.fr/spot-tv

JeChange.fr
Activity Score 2
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