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Agency Network: 
Published/Aired: 
March 2009

Description

Film advertisement created by Grey, Israel for Israel Lottery, within the category: Gaming.

Advertising Agency: Grey Tel-Aviv, Israel
Creative Director / Copywriter / Art Director: Shani Gershi
Executive Creative Director: Yonatan Stirin
Account Manager: Dani Brande
Account Supervisor: Adi Erlich
Agency Producers: Darya Danzig
Director: Shani Gershi
Photographer: Darya Danzig
Editor: Yuval Levi
Music: Tomer Biran
Production Agency: Grey Tel-Aviv
Post Production: Post Office
Sound Design: Post Office / Soundhose Israel
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erin montemurro's picture

I think they got it all wrong here - if the work place was as great as they portrayed in this weak attempt at nostalgia the guy wouldn't have left the job even if he hit the billion dollar jack pot - forced and not realistic at all - guys who hate their job OK - but to leave without even calling - give me a break -

erin montemurro
Activity Score 373
Copywriter at school of life |

how do like them apples

Guest's picture

Oh, come on...
All of us go to work to get paid.
He won the lottert, he quitted his job.
It's a great viral movie.

Guest
Roshan Quintus's picture

yes agree. diffrent approach,nicely done. would have changed the end.

Roshan Quintus
Activity Score 667
Saatchi & Saatchi - Sri Lanka |

bite me

Guest's picture

What a shallow git Danni turned out to be

Guest
Guest's picture

BS he did not won the lottery, he was kidnapped by some guerillah while serving his country!!

Guest
NastyJester's picture

I have to say, my workmates are alright and everything... but given the choice I'd much rather be lying on a heart shaped bed on my private jet with my head in a mountain of cocaine and a veritable harem of dubiously aged girls giving me champagne blowjobs all the way to the Bahamas.

Just like Danni is right now.

NastyJester
Activity Score 740
Copywriter
TRICKY's picture

the hell with the bahamas lets sky jump to MAUI "NJ" you better take me with you

TRICKY
Activity Score 3794
Creative Director |

The man who stops advertising to save money is like the man who stops the clock to save time

Guest's picture

One of the best movies I ever saw.

Guest
corndogfuneral's picture

I liked this spot. A surprise as to what it was for at the end. It did move a little slow but the docu-style kept my interest.

corndogfuneral
Activity Score 1053
Art Director
Guest's picture

SOOOOO DONE...CANNES 2000, 2001 OR 2002 MAYBE.

Guest
Waqqas's picture

Oh, com'on ... give me a break. This just doesn't make sense. If Danny was that friendly and connective, as all the coworkers are trying to convince us, how come he "one day just left and never came back" ?
Execution: Lame.

Waqqas
Activity Score 42
Paris
Hiperion's picture

Great concept
execution could still be improved.

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
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