Have a gö

Agency Network: 
August 2011

IKEA - Have A Gö


Strategic Planner: Fiona Lake

Film advertisment created by The Monkeys, Australia for IKEA, within the category: House, Garden.

Advertising Agency: The Monkeys, Australia
Executive Creative Directors: Justin Drape, Scott Nowell
Creative Director: Leslie Ali
Creatives: Tim Green, Tim Cairns
Head of Broadcast: Thea Carone
Executive Planning Director: Fabio Buresti
Group Content Director: Clare Jones
Content Director: Kate Blackadder
Content Manager: Ted Bergeron
Production Company: Goodoil Films
Director: Hamish Rothwell
Executive Producer: Sam Long
DOP: Russell Boyd
Sound Design and Mix: Simon Kane / Song Zu
Music: Elliot Wheeler
Producer: Emma Hoy / Turning Studios
Post Production: Fin Design and Effects

Comments (12)

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Reality Check's picture
Reality Check
Activity Score 2539

This is a commercial that knows it's ridiculous, and does little to deny it.

morse's picture
Activity Score 18024

Perfect. Funny and good message.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kurtberengeiger's picture
Activity Score 7323

IKEA göes Braveheart

atb2005's picture
Activity Score 13557

Well, at least this wasn't made for the UK market. I love Three Drunk Monkeys, but I find this underwhelming. So I am not getting all the attention it gets.

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Great fun. Solid prop. Aussies will dig it.
Interested to see if this gets picked up, globally.
May have a tad too much CUB 'Big Ad' in it.
Don't like IKEA's 'Kitchens' tvc, atb?

The Jobless Writer
Will Think for Salary

atb2005's picture
Activity Score 13557

You mean the spot below?

I dig it! :)

Jackbr's picture
Activity Score 1500



Glut's picture
Activity Score 3935

this huge group of people trying to get my attention didn´t achieve it. sorry

erskine's picture
Activity Score 21

Cool concept, well timed and executed. It certainly got the point across!

Troll's picture
Activity Score 676

The whole battle-scene idea has been done a fair-bit but this was fun to watch. It ended better than it started.
Loved the scene of the guy fiddling with his keys.

jackblack's picture
Activity Score 2357

This is a big ad a fucking big ad, this is another big ad. Another big ad, from Australia, this is so fucking big. Please come up with a big idea that hasn't been done before mates.

Temple's picture
Activity Score 11341

Seems like an IKEA launch TV ad, which is probably not the case, hasn't IKEA been around for ages in Australia? Not to mention that people running with furniture implies furniture is really really cheap.