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Happy Inside

Agency Network: 
Published/Aired: 
September 2010

IKEA: Happy Inside

Film advertisment created by Mother, United Kingdom for IKEA, within the category: House, Garden.

Advertising Agency: Mother, London, UK
Creative Director: Feh Tarty
Prod Company: Stink
Director: Adam Berg
DP: Richard Stewart
Producer: Ben Croker
Editorial: Trim
Editor: Paul Hardcastle
Telecine: Moving Picture Company
Colorist: Paul Harrison
Post / Effects: Absolute Post
Lead Flame Artist: David Smith
EP: Andrew Swepson
Sound Designer: Anthony Moore

Comments (13)

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Highest Rated

Guest's picture
Guest

great ad..so sad that the ikea's logo is one of the ugliest logos in the market in my opinion

atb2005's picture
atb2005
Activity Score 13557

Watch the making of this spot on YouTube. Nice job, Mother!

Hiperion's picture
Hiperion
Activity Score 3138

yeah!!! lovely making of!!!

LeeHarvey's picture
LeeHarvey
Activity Score 3045

Brilliant insight and execution. Kudos!

talkingisfree's picture
talkingisfree
Activity Score 2712

Niiice

Hiperion's picture
Hiperion
Activity Score 3138

Simply perfect, guys. One of the ad of my life...

Libor Oubrecht's picture
Libor Oubrecht
Activity Score 309

Fucking good!
Watch making of: http://www.youtube.com/user/IKEAcats#p/u/2/vCB7RqGS684
it's even more interesing than commercial itself:)

Guest's picture
Guest

I wish ads here in the states were half this good. I might use my DVR less.

aRianna_.'s picture
aRianna_.
Activity Score 281

Awesome job! Huge hurray for you guys at Mother!

on a more personal voice... what about people who don't like cats :(

Guest's picture
Guest

who cares about these pricks

Reality Check's picture
Reality Check
Activity Score 2539

There just isn't anything that can touch IKEA: Happy Inside. It's the cats' whiskers; hell it's the dogs' bollocks -- lets just say it's pretty damned good.

alexander_bickov's picture
alexander_bickov
Activity Score 3279

Great direction

ROIZENGH's picture
ROIZENGH
Activity Score 7

Nice job but really enough with the kittens the internet is already full with them

Guest's picture
Guest

great ad..so sad that the ikea's logo is one of the ugliest logos in the market in my opinion

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