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We were all beginners once

Agency Network: 
Published/Aired: 
October 2011

Description

Film advertisement created by Swefilm, Sweden for If Stockholm Open, within the category: Recreation, Leisure.

Advertising Agency: Swefilm, Stockholm, Sweden
Director: Calle Åstrand
Producer: Pontus Jerrstedt
Art Director: Ysabel Knyphausen
DOP: Erik Sohlström
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Highest Rated

Lara Mulady's picture

Actually just did a Google and see how that the competition is for men :) When will I learn to Google *before* I comment!

Lara Mulady
Activity Score 15
Copywriter at Designit
tracyzhang's picture

haha, this is awesome. These kids are all so adorable, although it's hard to imagine Federer sucking, even as a kid.

tracyzhang
Activity Score 133
Lara Mulady's picture

What no women? Bit odd.

Lara Mulady
Activity Score 15
Copywriter at Designit
kleenex's picture

The ad still works though even thought I wonder why no girls were not cast.

kleenex
Activity Score 51126
Web Designer/Developer
Dharmesh aka danny's picture

But the ad will still work good.

Dharmesh aka danny
Activity Score 334
Copywriter at Post graduation diploma in advertising and public relation. Specialization in copy writing. |

Dharmesh Padia

andylefty's picture

True by Lara. Worrying. Cute ad ignoring that.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
Temple's picture

Lovely Novak bit. Could use more modern era tennis players though.

Temple
Activity Score 11341
Creative Director
picopalqlea's picture

no marcelo rios?

picopalqlea
Activity Score 999
Dharmesh aka danny's picture

Cute ad!

Dharmesh aka danny
Activity Score 334
Copywriter at Post graduation diploma in advertising and public relation. Specialization in copy writing. |

Dharmesh Padia

Lara Mulady's picture

Actually just did a Google and see how that the competition is for men :) When will I learn to Google *before* I comment!

Lara Mulady
Activity Score 15
Copywriter at Designit
uldog's picture

Rafael Nadal is left handed. Just saying.

uldog
Activity Score 10
Copywriter
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