Hot Wheels for Real

Agency Network: 
June 2011

Hot Wheels: Hot Wheels for Real


This is the first global brand equity spot in the history of the brand that was designed to work against the core demo while also connecting with an older audience.

Film advertisment created by Mistress, United States for Hot Wheels, within the category: Gaming.

Advertising Agency: Mistress, Los Angeles, USA
Agency Producer: Kay Lynn Dutcher
Production Company: Bandito Brothers
Executive Producer: Jeff Rohrer
Producer: Ryan Slavin
Director: Mike "Mouse" McCoy
D.O.P: Dean Mitchell
Cameraman: Mike Svitak
Editor: Jeff Tober
Editing Company: Bandito Brothers
Music: Beacon Street Studios / Composed Track
Sound Design: Lime Studios
Post Production: Bandito Brothers
SFX: Cantina Creative

Comments (17)

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Ron Burgundy's picture
Ron Burgundy
Activity Score 1630

all the new hotwheels stuff has a touch of EPIC

Brattstar's picture
Activity Score 9

most def has epic all over it... simple yet beautiful

jackmancer2017's picture
Activity Score 6992

Why is this kid in the middle of the desert in the first place? And why did that real car only do laps on some weird'ish platform? I wanna see jumps, lookings, eexpploosions.

Ron Burgundy's picture
Ron Burgundy
Activity Score 1630

this is your man

jackmancer2017's picture
Activity Score 6992

Hehe nice, c'mon isn't that what Hotwheels are about? As a kid you wanna imagine explosions and cars flying through the air ;p not creating circles in the sand like a girl;p

Nike Diesel's picture
Nike Diesel
Activity Score 13630

You're correct and I totally agree with you.
Could've been done so much better. And it missed out on that little insight which makes it all, as you mentioned above.
Good try, though...

ambareesha's picture
Activity Score 253

good stuff

- @mbi

Edoz's picture
Activity Score 271


gadgets's picture
Activity Score 1063


abake's picture
Activity Score 1262

I thought it was boring.
The kid in me was not thrilled in any way.'s picture
Activity Score 27

go 80s! go america!

CuriousPencil's picture
Activity Score 4225

Think the clue might be in the explatext beneath: "This is the first global brand equity spot...", the sun[rise/set] backdrop, the slow start, have the hallmarks of the slow shark in Jaws. This was/is a [new] beginning. Had my 80s self going a bit pitterpatter heartstrings. Obviously the start of a continuing set, a nice long-game campaign if ever I saw.

Ron Burgundy's picture
Ron Burgundy
Activity Score 1630

CP, ive missed your "Alpha" commentary, nice to see you back

kleenex's picture
Activity Score 51008

to me not the greatest of ads.

Floyd Hansen's picture
Floyd Hansen
Activity Score 3

No concept,no fantasy,plus is referred to kids that seems to me so unfair.The kind of ad that has nothing to say.Just a kid feelings teaser.Toys ads should be referred to parents and illustrate them the benefits etc.

Vingy's picture
Activity Score 474

Woooow this is... this is... this is a really expensive ad.

mikey mugambi's picture
mikey mugambi
Activity Score 69