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Hot Wheels for Real

Agency Network: 
Published/Aired: 
June 2011

Description

This is the first global brand equity spot in the history of the brand that was designed to work against the core demo while also connecting with an older audience.

Film advertisement created by Mistress, United States for Hot Wheels, within the category: Gaming.

Advertising Agency: Mistress, Los Angeles, USA
Agency Producer: Kay Lynn Dutcher
Production Company: Bandito Brothers
Executive Producer: Jeff Rohrer
Producer: Ryan Slavin
Director: Mike "Mouse" McCoy
D.O.P: Dean Mitchell
Cameraman: Mike Svitak
Editor: Jeff Tober
Editing Company: Bandito Brothers
Music: Beacon Street Studios / Composed Track
Sound Design: Lime Studios
Post Production: Bandito Brothers
SFX: Cantina Creative
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Ron Burgundy's picture

all the new hotwheels stuff has a touch of EPIC

Ron Burgundy
Activity Score 1630
Art Director at Southern California
Brattstar's picture

most def has epic all over it... simple yet beautiful

Brattstar
Activity Score 9
Other
jackmancer2017's picture

Why is this kid in the middle of the desert in the first place? And why did that real car only do laps on some weird'ish platform? I wanna see jumps, lookings, eexpploosions.

jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
Ron Burgundy's picture

this is your man

http://youtu.be/yHLgeNqjrYw

Ron Burgundy
Activity Score 1630
Art Director at Southern California
jackmancer2017's picture

Hehe nice, c'mon isn't that what Hotwheels are about? As a kid you wanna imagine explosions and cars flying through the air ;p not creating circles in the sand like a girl;p

jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
Nike Diesel's picture

You're correct and I totally agree with you.
Could've been done so much better. And it missed out on that little insight which makes it all, as you mentioned above.
Good try, though...

Nike Diesel
Activity Score 13630
Art Director
ambareesha's picture

good stuff

ambareesha
Activity Score 253
Graphic Designer |

- @mbi

Edoz's picture

Nice!

Edoz
Activity Score 271
Creative Director at LeMineVaganti
gadgets's picture

touching

gadgets
Activity Score 1063
abake's picture

I thought it was boring.
The kid in me was not thrilled in any way.

abake
Activity Score 1262
RMG Connect Colombia
io@tommasoguerra.com's picture

go 80s! go america!

io@tommasoguerra.com
Activity Score 27
Art Director |

www.tommasoguerra.com

CuriousPencil's picture

Think the clue might be in the explatext beneath: "This is the first global brand equity spot...", the sun[rise/set] backdrop, the slow start, have the hallmarks of the slow shark in Jaws. This was/is a [new] beginning. Had my 80s self going a bit pitterpatter heartstrings. Obviously the start of a continuing set, a nice long-game campaign if ever I saw.

CuriousPencil
Activity Score 4225
Copywriter
Ron Burgundy's picture

CP, ive missed your "Alpha" commentary, nice to see you back

Ron Burgundy
Activity Score 1630
Art Director at Southern California
kleenex's picture

to me not the greatest of ads.

kleenex
Activity Score 51110
Web Designer/Developer
Floyd Hansen's picture

No concept,no fantasy,plus is referred to kids that seems to me so unfair.The kind of ad that has nothing to say.Just a kid feelings teaser.Toys ads should be referred to parents and illustrate them the benefits etc.

Floyd Hansen
Activity Score 3
Vingy's picture

Woooow this is... this is... this is a really expensive ad.

Vingy
Activity Score 474
Copywriter at Advance
mikey mugambi's picture

Great!

mikey mugambi
Activity Score 69
Imagine IMC
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