Agency Network: 
April 2011

Film advertisment created by RPA, United States for Honda, within the category: Automotive.

Advertising Agency: RPA, Santa Monica, USA
Chief Creative Officer: David Smith
Executive Creative Director: Joe Baratelli
Group Creative Director: Jason Sperling
Creative Directors: Nathan Crow, Adam Lowrey
Associate Creative Director / Art Director: Jamin Duncan
Senior Copywriter: Sarah May Bates
Sr. VP, Executive Producer, Content: Gary Paticoff
Senior Producer: Brian Donnelly
Assistant Producer: Faye Armstrong
Production Company: Smuggler
Director: Guy Shelmerdine
Executive Producers: Brian Carmody, Patrick Milling Smith, Lisa Rich, Laura Thoel
Line Producer: Jay Shapiro
DPs: Paul Cameron, Kris Kachikis
Production Designer: Brock Houghton
Costume Designer: Casey Storm
Monster Costume: Legacy Effects
Editor: Rick Russell
VFX: The Moving Pictures Company
Colorist: Mark Gethin
Visual Effects Supervisor: Kim Stevensen
Visual Effects Producer: Eric McCaslin
Music Supervisor: good ear music supervision
Editorial Company: Final Cut
Editor: Rick Russell
Executive Producer: Saima Awan
Producer: Suzy Ramirez
Assistant Editor: Cudjo Collins
Audio Mix / Sound Design Co: Beacon Street Studios
Sound Designer / Audio Mix: Paul Hurtubise
Producer: Caitlin Rocklen
Assistant: Dewey Thomas

Comments (7)

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Billoughsby's picture
Activity Score 5144

Goofy as can be. All of it.

But it appeals to me for a single reason: It is encouraging to see a car-maker finally grasp how unintentionally dorky most " " "cool" " " car ads are, and that the " " "cooler" " " they try to be, the more dorky they wind up being. -- The music, the slick tech references, the suave shape of the average car ad is exactly as cool as the guy who spends an hour a week in a tanning booth and wears a jheri curl in 2011.

Bring on the Dragon Con midnight costume parade! Well why not?

That's it.

That One Guy's picture
That One Guy
Activity Score 266

Agreed Billoughsby. I like these too for the same reason. It's different. It's irreverent. It's young. Civics are typically driven by young adults and I think the quirkiness in these ads will leave an impression.

Boxey's picture
Activity Score 8879

This is the best of the series.

That One Guy's picture
That One Guy
Activity Score 266

It sure is.

notanugget's picture
Activity Score 135

Better than the zombie one.

gatoahxcri's picture
Activity Score 2


joshy129's picture
Activity Score 3

Appealing for me too but then again I don't have to get convinced that Honda Civic is a car that's worth the effort. I am a fan already and I even had the chance to test drive one. I love the different approach of this ad, it works for me.

The toughest choice for me would be to choose between different models of civics.