This must be the world

Agency Network: 
September 2013

SH Mode 125 - This must be the world


Film advertisment created by McCann, Italy for Honda, within the category: Automotive.

Advertising Agency: McCann Worldgroup, Rome, Italy
Creative Director: Alessandro Sciortino
Art Director: Andrea Vercellino
Copywriter: Paolo Chiabrando
Production Company: abstr^ct:groove
Director: Luigi Pane
Photographer: Diego Indraccolo
Director of Photorgaphy: Dario Ghezzi

Comments (2)

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kleenex's picture
Activity Score 50224

A thumbs down from me.

ahrimanpob's picture
Activity Score 100

This must be the most peculiar ad for motorcycles I've ever seen. The visuals are lovely and the music goes very well with them. I just don't see the need for the rain section, who'd want to ride in the rain at night? The concept is there, the execution could've told the story in a different way, I think.