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The Centaur

Agency Network: 
Published/Aired: 
May 2013

Honda - The Centaur

Description: 

Film advertisment created by DDB, France for Honda, within the category: Automotive.

Advertising Agency: DDB, France
Executive Creative Director: Alexandre Hervé
Creative Director: Alexander Kalchev
Copywriters: Alexander Kalchev, Alexis Benbehe, Pierre Mathonat
Art Directors: Alexis Benbehe, Pierre Mathonat
Account Supervisors: Mathieu Roux, Olivier Massanella
Advertiser's Supervisors: Richard Mathiau, Valerie Larousse
Production Company: Crac
Director: Alexander Kalchev
First ADs: Antoine Levi, Florent Michel
Producer: Pierre-Yves Bronsart
Music: Clement Tery
DOPs: Benjamin Roux, Romain Alary
Sound Production: THE

Comments (8)

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certaintly's picture
certaintly
Activity Score 3994

didnt like the beginning. images were irrelevant. i get what they were trying to do: create a buildup and then close with motobikes, but it wasnt necessary.
the copy along with the moto-relevant images were enough.

anyway, a bit too long. works, but nothing great

morse's picture
morse
Activity Score 18024

Powerful. Like it.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

ItMatters's picture
ItMatters
Activity Score 2167

I wanted to stop after 20s.

Arnav's picture
Arnav
Activity Score 166

it can manipulate even a car lover....to switch to a Honda bike

kleenex's picture
kleenex
Activity Score 50128

not bad, but not special at all.

NomadDCLXVI's picture
NomadDCLXVI
Activity Score 441

Great build up. Makes you wanna grab a bike even if you do not know how to handle it. Best thing a brand can do.

dclxvi

Meredith Singh's picture
Meredith Singh
Activity Score 407

Too long. Payoff not worth it. Nicely shot though.

Meredith Singh's picture
Meredith Singh
Activity Score 407

Too long. Payoff not worth it. Nicely shot though.

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