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Published/Aired: 
April 2009
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On-line
Marco Raposa de Barbosa, Head Flame Artist @ Black Ginger
Pheng Sisopha, Flame Artist
Neilan Naicker, 3DArtist @ Black Ginger
Gabriella Harris, Producer @ Black Ginger

Film advertisment created by Wieden + Kennedy, Netherlands for Honda, within the category: Automotive.

Advertising Agency: Wieden + Kennedy Amsterdam, The Netherlands
Executive Creative Directors: Jeff Kling, John Norman
Creative Director: Sue Anderson
Copywriter: Zach Watkins
Art Director / Animator: Nacho Guijarro
Art Director: Craig Melchiano
Head of Broadcast: Corey Bartha
Agency Producer: Erik-Jan Verheijen
Associate Agency Producer: Ross Plummer
Business Affairs: Barrie Williams
Managing Director: Lee Newman
Group Account Director: Jesse Gordon Long
Account Director: Gemma Requesens
Account Executive: Frederic Point
Account Planner: Katie Dreke
Communications Planner: Jenny Howard
Production Company: Bouffant
Director: Erik van Wyk
Executive Producer: Melina McDonald
Line Producer: Chris Reed
Line Producer / Assistant Director: Graham Hickson
Director of Photography: Tim Pike
Light Design: Tim Dunn @ Gear House
Off-Line editor: Kobus Loots @ Upstairs Post
Producer: Michelle Barrow @ Upstairs Post
Grading: Craig Simonetti
Music: Berend Dubbe and Gwen Thomas
Sound Design: Rens Pluym @ The Ambassadors

Comments (16)

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el_pira's picture
el_pira
Activity Score 160

Wow, this is brilliant!

Guest's picture
Guest

lame

Guest's picture
Guest

woooow . perfect

theanc's picture
theanc
Activity Score 2783
Guto Araki's picture
Guto Araki
Activity Score 158

Here is the thing... I like this film... good art direction and everything... but guys, check this out:

http://www.youtube.com/watch?v=DqANtViviME

Congrats Wieden, luv your work.

john doe's picture
john doe
Activity Score 1571

cool vid. thanks for the link.

Wordnerd's picture
Wordnerd
Activity Score 6692

very nice. but geez! that 'everybody wants to be good... hybrid blabla' crap wasn't necessary.

just 'honda. the power of dreams.' would be a way better ad. they won't sell a car in that half-second anyway

miko1aj's picture
miko1aj
Activity Score 3086

don't let satan blow it out – I'm gonna let it shine.

TRICKY's picture
TRICKY
Activity Score 3794

very entertaining

The man who stops advertising to save money is like the man who stops the clock to save time

Guest's picture
Guest

I love this but something seems odd: I thought mark sloan was art director on this.

creativefolks.net's picture
creativefolks.net
Activity Score 58

Amazing !

WOW WOW WOW

...................................

Guest's picture
Guest

Four for the idea.
Two for the credits!

Guest's picture
Guest

I wonder what would be cheapest, to align cars up like that and wire their lights to a computer and film it
OR do it all digitally?

my inner pissimist say its computer-redered

Guest's picture
Guest

all done in-camera - check out the making of here http://bouffant.tv/honda-making-of.html

derya's picture
derya
Activity Score 302

idea is so brilliant

_yan_'s picture
_yan_
Activity Score 162

It will probably get some awards. But it's all about production: music and direction are in the highest level. Afterall I don't see a good idea here, actually a done to death "led thing".

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