Agency Network: 
February 2010

A fully integrated national advertising campaign for the launch of the all-new Acura ZDX began on Feb. 1. The strategy developed by Acura’s agency of record, rp&, a division of RPA, celebrates Acura’s advanced coupe concept, the first from Acura’s new design studio. The campaign builds on the momentum used to produce the all-new ZDX. Designers, given absolute freedom, collaborated with engineers every step of the way to ensure that the finished vehicle stayed true to the original sketches. Their passion, commitment and inspiration are thematically reflected throughout the campaign.

Film advertisment created by rp&, United States for Honda, within the category: Automotive.

Advertising Agency: rp&, Santa Monica, CA, USA
Creative Director: John Hage
Head of Art: Phillip Squier
EVP, CCO: David Smith
Executive Producer: Jack Epsteen
Production Company: Park Pictures
Director: Lance Acord
DP: Lance Acord
Executive Producer: Mary Ann Marino
Line Producer: Caroline Kousidonis
Editorial Company: Rock Paper Scissors
Editor: Angus Wall
Colorist: Stefan Sonnenfeld (CO3)
VFX Company: A52
2D Artists: Federico Saccone, Stefan Gaillot
Graphics: Brand New School
Creative Director: Jens Gehlhaar
Executive Producer: Ned Brown
Art Director: Ludovic Schorno
Designers: Mark Kulakoff, Andy Bernet, Paul Lee, Ryan Zunkley
Animators: Sam Sparks, Cameron Walser, Mark Kim, David Silvers
Producer: Darren Jaffe
Music: Pa’ Bailar by Bajofondo

Comments (11)

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Highest Rated

Tommy G.'s picture
Tommy G.
Activity Score 897

Totally agree, the girl is splendid, way more interesting than the car itself.

swamijivanutsav's picture
Activity Score 122

Oh! lovely, thats well done. Cheers

shahidali's picture
Activity Score 4069

this is what a good execution can do to a very common hundred times done idea. well done director.


alexander_bickov's picture
Activity Score 3279


thefakehuman's picture
Activity Score 410

like the music...

- Life Feeds on Life -

Tommy G.'s picture
Tommy G.
Activity Score 897

The ad became boring when I have seen the car...yet another car ad.

bad astronaut's picture
bad astronaut
Activity Score 544

i like her.

LeeMoh's picture
Activity Score 424

Me too.

morse's picture
Activity Score 18024

Great art direction, but the idea is boring.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kagzmainah's picture
Activity Score 631

i like the music

lucdesaulniers's picture
Activity Score 1145

Somehow, the girl is prettier than the car. Deception. Nice AD but fail.

Tommy G.'s picture
Tommy G.
Activity Score 897

Totally agree, the girl is splendid, way more interesting than the car itself.