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Excess montage

Campaign
Agency Network: 
Published/Aired: 
December 2010

Description

Film advertisement created by rp&, United States for Honda, within the category: Automotive.

Advertising Agency: RP&, USA
Executive Creative Director: John Hage
Head of Art: Phillip Squier
Art Director: Stan Toyama
Copywriter: Rich Siegel
Senior agency producer: Carolyn Casey
Executive Producer: Jack Epsteen
Production Company: Chelsea Pictures
Director: Rick LeMoine
Executive Producer: Alison Amon
Line Producer: Melinda Nugent
Director of Photography: Manel Ruiz
Production Designer: Michael Broaddus
Editorial: Arcade Edit
Editor: Patrick Griffin
Producer: Ali Reed
Asst. editor: Andy Trecki
Telecine: Mark Gethin, MPC
On-line / VFX: Mark Holden
Music: Hum
Executive Producer: Debbi Landon
Composer: Robert Lopez
Creative Director: Alex Kemp
Mix: Bob Gremore & Bruce Bueckert, Juice Studios
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mdb1974's picture

The art direction is great. The scripts and acting are ok but feel a bit forced/contrived. The concept? Well, I'm not sure how I feel about a luxury brand slamming indulgence. A satire about excess does not make me want to drop 50k+ on a honda.

mdb1974
Activity Score 411
Art Director
morse's picture

Cute reindeer. Almost as good as the gingerbread house ad.

morse
Activity Score 18024
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

piratasolar's picture

cool. i love Honda...

piratasolar
Activity Score 149
Creative Director at Técnico Superior en Propaganda y Publicidad / Licenciado en Comunicación Social
Janae's picture

good summary of the clips. i want a reindeer aswell! ;)
one of the best of the campaign.

Janae
Activity Score 385
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