Bob's Accord

Agency Network: 
October 2013


Film advertisement created by RPA, United States for Honda, within the category: Automotive.

Advertising Agency: RPA, USA
Chief Creative Officer: Joe Baratelli
Executive Creative Director: Jason Sperling
Executive Producer: Gary Paticoff
Creative Director: Alicia Dotter
Associate Creative Director / Copywriter: Sarah May Bates
Copywriter: Kevin Tenglin
Producer: Phung Vo
Production Company: Park Pictures
Director: Joachim Back
Director of Photography: Emmanuel Lubezki
Executive Producers: Jackie Kelman Bisbee, Justin Pollock
Line Producer: Laure Stevens
Editorial: Spot Welders
Editor: Catherine Bull
Executive Producer: David Glean
Senior Producer: Carolina Wallace
Assistant Editor: Eileen Miraglia
VFX Company: Shipping + Handling
Lead Artist: Casey Price
Executive Producer: J. Patrick McElroy
Producer: Lisa English
Flame Assist: Lauren Reidel
Telecine: Company 3
Colorist: Sean Coleman
Producer: Matt Moran
Music: Unseen Music
Composer: Keith Kenniff
Post Audio: Lime Studios
Mixer: Dave Wagg
Assistant: Adam Primack
Executive Producer: Jessica Locke
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kleenex's picture

They have a concept, but a weak one imo.

Activity Score 51098
Web Designer/Developer
ahrimanpob's picture

I like it, it works at an emotional and practical level. Specially if you're a dad. =P

Activity Score 100
Creative Director at Ideómanos Publicidad
Mongoose's picture

Its very shallow even at an emotional level, it still doesnt strike!

Activity Score 4961
Art Director at Lime Lite Studio |

Make the logo Bigger and the black, Darker!

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