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stsanto's picture

some smaller cars don't have trunks, and there is a lot of campaigns out there that trying to focus on it's size, small is convenient, parking is easy, etc. They see trunks as incovenience because it makes the car bigger. Thus this campaign is to fight back. Check also their prints.

stsanto
Activity Score 672
Other
backwords's picture

i dont understand whats the fixation with this campaign and Car Trunks. What cars dont have trunks?

backwords
Activity Score 122
Graphic Designer
stsanto's picture

some smaller cars don't have trunks, and there is a lot of campaigns out there that trying to focus on it's size, small is convenient, parking is easy, etc. They see trunks as incovenience because it makes the car bigger. Thus this campaign is to fight back. Check also their prints.

stsanto
Activity Score 672
Other
ivan's picture

Yes, normally a Yaris doesn't have a trunk. This is a new version of the car, but I fully understand consumers who are unaware of this fact, may question the uniqueness of a trunk.

ivan
Creative Director at Ads of the World
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