Advertisement

Sunrise

Agency Network: 
Published/Aired: 
December 2011

Description

In this film, Heineken Legendary hero takes advantage of all the party’s opportunities in a responsible manner, and ends his night by enjoying a spectacular sunrise with the star DJ Audrey Napoleon. The female protagonist of the campaign is one of the world’s top international female DJ’s and also she features an exclusive new track called “ My Sunrise”.

Film advertisement created by Publicis, Italy for Heineken, within the category: Alcoholic Drinks.

Advertising Agency: Publicis, Milan, Italy
Creative Directors: Bruno Bertelli, Cristiana Boccassini
Copywriters: Rachele Proli, Michela Talamona
Art Director: Fabrizio Tamagni
Production Company: Sonny, London
Film Director: Fredrik Bond
Production Company Producer: Alicia Richards
Agency Producer: Mariella Maiorano
Client Service Director: Stefania Savona
Account Manager: Giada Salerno
Campaign Mediator: Bela Ziemann
DOP: Mattias Montero
Visual Effects: Cutting Edge
DJ: Audrey Napoleon
Editor: Patrick Ryan
Log in or register to post comments
jimmyadtani's picture

Brave!

jimmyadtani
Activity Score 34
Copywriter at Miami Ad School
Hadrons's picture

not bad

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

sambuca's picture

Blade

sambuca
Activity Score 1066
Art Director at tolingo GmbH
pez's picture

Lovely concept!

pez
Activity Score 1804
Creative Director
simonds08's picture

soooo don't drink Heineken and instead drink water? got it.

simonds08
Activity Score 598
Billybell's picture

It was sure that somebody would have this comment. Advertising is not as simple as you think.

Billybell
Activity Score 373
Art Director
simonds08's picture

Advertising is up for interpretation. It is the advertiser's job to make sure those interpretations don't go off the intended path. This clip missed that mark. You yourself imply that the ad could be confused "It was sure that somebody would have this comment."

simonds08
Activity Score 598
khronos's picture

spot on...but i think they intended to make a socially conscious ad and went to town with it...like "smoking is injurious to health" ads that u see...ballsy, yes

khronos
Activity Score 998
Copywriter
Billybell's picture

Advertising does not have to be well-interpreted by everybody. But when you write a comment on a site that judge advertising, you must be able to understand what is the message behind the spot. In this case, the announcer want to tell "drink with moderation" and that's what it said. The agency did a good job.

Billybell
Activity Score 373
Art Director
simonds08's picture

Yes, I understand the intended message but I do not think they conveyed that message. Instead the take away was that the only hero in the party was the one not drinking Heineken (and yes I realize he has a beer in the beginning but it is in the first 3 seconds where if missed, it changes the premise of the ad.) The spot would have been better for this alcohol brand had it not made villains of the people consuming its product.

simonds08
Activity Score 598
vote4pedro's picture

Sunrise belongs to those on ecstasy.

vote4pedro
Activity Score 4601
Copywriter
andylefty's picture

Haha

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
Steeez's picture

I figured that's what the water was about....

Steeez
Activity Score 104
Art Director at David&Goliath
andylefty's picture

Agree with the sentiments of this ad and the insight.

I like it for its acknowledgment that people drink too much.

As oppose to a funny beer ad with the 'please drink responsibly' cop out.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
diodiodio's picture

Different approach for a lovely concept.
More than a tv. That's brand image.

diodiodio
Activity Score 9
Nike Diesel's picture

I agree. But the execution here is presented in a totally wrong way.

Nike Diesel
Activity Score 13630
Art Director
Nike Diesel's picture

I think this is an Italian thing...

This ad is so wrong on so many levels.
There's no educational story here whatsoever. If so, it's not clear and up for questioning.
This spot sounds, and looks like, an ad pro-Cocaine and XTC/MDMA.

I would feel good in any situation with a Heineken. Except in Italy.

Nike Diesel
Activity Score 13630
Art Director
guto_soares's picture

What's the problem? The message is clear and nice.

guto_soares
Activity Score 107
six6sixwitch's picture

I'm sorry, you have to be comatose if you don't "get this". It's almost "knock you over the head" execution.

six6sixwitch
Activity Score 5
Other
thoughtsnwords's picture

Smart ass

thoughtsnwords
Activity Score 20
Copywriter at Optima Advertising Pvt. Ltd.
Featured Content

Latest Collections

Advertisement