Agency Network: 
October 2012

HD+ commercial 2012 'abandoned'


How do you advertise an outstanding TV-experience in High Definition? Especially for people who can’t yet see in HD? With a spot which is directly aimed at the target group. People who enjoy great movies at home on TV. People who - like filmmakers - share a passion for intense pictures and vivid details. And with an idea which focuses on the most important thing when watching TV – the eyes. The result? A story of warning, nicely wrapped as a fairytale. And of course with a twinkle in the eye: It’s the night all eyes left.

Film advertisment created by Hello, Germany for HD+, within the category: Media.

Advertising Agency: Hello, Munich, Germany
Creative Director: Marc Strotmann
Art Director: Konstantin Keim
Copywriter: Tommi Böck
Director: Misko Iho

Comments (4)

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kleenex's picture
Activity Score 51044


Abhishek Parikh's picture
Abhishek Parikh
Activity Score 568

i like the 'eyeballs' element... that's about it.

Klara K.'s picture
Klara K.
Activity Score 3343

There is something to it...

stickynotes's picture
Activity Score 1094

reminded me of this:
nice fairy tale narrating and direction!