Advertisement

It’s What Connects Us - John Oliver

Agency Network: 
Published/Aired: 
April 2017
Description: 

The static opening before every HBO show is one of the most iconic branding moments in entertainment. The “It’s What Connects Us” campaign reimagines the static through individual performances—featuring 61 in-character talent from shows including Game of Thrones, Last Week Tonight with John Oliver, Girls, Silicon Valley, Westworld, and more. It will run across all HBO platforms including HBO, HBO Now, HBO Go, YouTube & HBO Social Channels.

Film advertisment created by Mekanism, United States for HBO, within the category: Media.

Advertising Agency: Mekanism, USA
President / CEO: Jason Harris
Creative Director: David Horowitz
Senior Copywriter: Alex Riezebeek
Copywriter: Bryan Davis
Head of Production: Kati Haberstock
Senior Producer: Felix Messina
Director of Brand Management: Melissa Hill
Brand Director: Cassie Jackson
Brand Manager: Emily Jaslove
Live Action Production Company: HBO
Head of Marketing: Chris Spadaccini
Vice President, Brand & Product Marketing: Jason Mulderig
Director, Brand & Product Marketing: Dana Lichtenstein
Associate Manager, Brand & Product Marketing: Katie Cohen
Editorial, Visual Effects / Colour: The Mill / New York
Editors: Joe Simons, Ryan McKenna
Assistant Editors: Rachel Greco, Matt Campbell
Colourist: Mikey Rossiter
Designer: Chet Hirsch
Compositing Lead: Siro Valente
Compositors: Brandon Danowski, Krissy Nordello, Sung Eun Moon, James Cudahy
Senior Producer: Dan Love
Audio: Heard City
Sound Designer / Mixer: Keith Reynaud
Executive Producer: Sasha Awn
Producer: Andi Lewis

Comments (3)

Log in or register to post comments

Highest Rated

halaby87's picture
halaby87
Activity Score 10142

interesting

rogermer's picture
rogermer
Activity Score 115

The other 2 ads are better. This one is a bit too much.

kleenex's picture
kleenex
Activity Score 50174

Even if the other two ads are better as you say all three stink.

halaby87's picture
halaby87
Activity Score 10142

interesting

Advertisement