Agency Network: 
January 2012

Hallmark: Motherbird


Summary: Created by Leo Burnett Chicago, Hallmark's new spot "Mother Bird" tells the story of a mother and her child, illustrating the roll a Hallmark card can play when the child leaves the nest. Unique in length, style and CG execution, the spot explores authentic, emotional storytelling.

Film advertisment created by Leo Burnett, United States for Hallmark, within the category: Media.

Advertising Agency: Leo Burnett, USA
Executive Creative Director: Jeanie Caggiano
Creative Directors: Matt Miller, Phil Jungmann
Copywriters: Keenan Pridmore
Art Director: Jason McKean
Executive Producer: Tom Keramidas
Producer: Bryan Litman
Production Company: The Mill, Gartner Films
Director: Yann Mabille, Jim Gartner
VFX / SPX: The Mill
Editorial: White House
Editor: Marc Langley, Matt Wood
Music Company: Big Foote
Editing Company: The Mill
Editor: Ryan McKenna
NYExec Producer: Ian Bearce
Producer: Nic Barnes, Boo Wong
Colour Producer: Dee Allen
Shoot Supervisor: Kevin Ives
Creative Director: Yann Mabille
Colourist: Damien Van Der Cruyssen
2D Lead Artists: Corey Brown
3D Lead Artists: Kevin Ives, Vince Baertsoen
2D Artists: Robert Bruce, Iwan Zwarts, Randall Krueger
3D Artists: Jeff Dates, Laurent Makowski, Joshua Merck, Yong Chan Kim, Dave Barosin, Tom Cushwa, Andreas Graichen, Henning Koczy, Jeffrey Lee, Paul Liaw, Ross Scroble, Xuan Seifert, Sandor Toledo, Pete Devlin

Comments (13)

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morse's picture
Activity Score 18024

Beautiful, sells Hallmark perfectly!

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

stevel's picture
Activity Score 423

Holy crap. I got about fifteen seconds into this manipulative saccharin spot before I got diabetes.

karivara's picture
Activity Score 17

Excellent VFX. Good concept.

Brands are brewed in your head!

Temple's picture
Activity Score 11337

Up there in the sentimental division with the very best.

Shubhra Aggarwal's picture
Shubhra Aggarwal
Activity Score 86

Nice spot, clean and sharp execution ..nothing too great though! ..but errr ..did they mean "role"!? ""Summary: ....illustrating the "roll" a Hallmark card can play when the child .."" :@

Hadrons's picture
Activity Score 6041

Beautiful & graceful. Well done.


Nike Diesel's picture
Nike Diesel
Activity Score 13630

Absolutely perfect. Lovely work.

TexasH's picture
Activity Score 365

Come on. That's cheesy, boring, cliché...i was hoping the bird would be shoot by a hunter...or at least smash on the window behind the girl.

abake's picture
Activity Score 1262

I don't know, maybe I'm not in the right mood, or maybe I'm not the target, but this failed to hit any emotional notes. I thought the copy was somewhat uninspired and the execution in itself rather bland.

kleenex's picture
Activity Score 50528

another one of the same type of good Hallmark ads.

bobboy2000's picture
Activity Score 3

I typically don't get into sentimental stuff like this but I have to admit, I found this spot to be absolutely beautiful!
It made me realize that we really don't see enough advertising like this. (I liked it so much I created an account.)

MicheleVirgilio's picture
Activity Score 2617

very good work

algomakate's picture
Activity Score 3

I absolutely LOVE this commercial! One of the best I've ever seen!
Thank you!