Agency Network: 
March 2008

Film advertisment created by FCB, Brazil for Habib's, within the category: Food.

Advertising Agency: Giovanni+DRAFTFCB, Brazil
Creative directors: Ricardo John
Creatives: Ricardo John, Tadeu Almeida, Tiago Pinho
Agency producers: Victor Alloza, Viviane Guedes
Account supervisors: Mauro Silveira, Larissa Zucatelli and Anna Claudia Pereira
Production company: Cinegrafika de Filmes
Director: Marcelo Presotto
Sound: Play It Again

Comments (24)

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wildbore's picture
Activity Score 749

nice.good job guys!

ChuckNorris's picture
Activity Score 834

The "Got it?" kills it, in my opinion.

Inverted's picture
Activity Score 193

Agreed... they could have done without. Still i think this is very cool

kalpesh78's picture
Activity Score 2578

loved the ad... nice voice-over.

ideas....30 minutes nahi toh free.

troika02's picture
Activity Score 212

stereotyping arabs eh?

nabila's picture
Activity Score 2

first of all not funny
second seriously!!!!
i can't find creativity in stereotyping nor racism! sorry did nothing but provoke me about the misconception foreign countries have about arabs. either research properly or simply don't tackle issues like that!

kurtberengeiger's picture
Activity Score 7323

"Got it?"
No. I didn't get it. Can someone please explain?

iT-iS-i's picture
Activity Score 1721

So outta of family of one husband and four wives, all the kids were male? Pfff...

Add insult to injury then burn the candle at both ends.

:: Put your ears against the ground so i can walk over what you heard::

Disco Munky's picture
Disco Munky
Activity Score 3890

That's some bullshit right there.

Doin' it for the points

Crisp One's picture
Crisp One
Activity Score 2005


Tincho's picture
Activity Score 1093

It feels like they are selling this to non-Arabians.

They are explaining Arabians life to Arabians.

Killer Kowalski's picture
Killer Kowalski
Activity Score 394

Let's burn Brazilian flags!!!

gmint7's picture
Activity Score 2675


what it got to do with fast food? coz its arabic??

crap ad..


A to the G's picture
A to the G
Activity Score 61


dragonize's picture
Activity Score 8

Even if Habib's is owned by Arabs (anyone know?) that is just stupid and racially stereotypical. Even if it weren't racist it's not a funny joke.

everartz's picture
Activity Score 7613

STOP PICTURING ARABS LIKE THAT.. they are not with veils at least for the majority of them, and they DONT marry four wives and this is absolutely bullshit!!!

| everartz |

drunk dave's picture
drunk dave
Activity Score 1066

This is beyond offensive... no wonder the Nazis dashed off to South America when the war ended.

advertising ninja's picture
advertising ninja
Activity Score 616


really, whats good about this? i was expecting something fun will come in the end.. nothing happened..

Wordnerd's picture
Activity Score 6692

wow, this is on air somewhere? racist crap

Hind Nawar's picture
Hind Nawar
Activity Score 6

R U SERIOUS!!!!!!!!!!!!!!!! REALLY!!!! what kind of racist, idiot,****** thought that he could get people (no matter what their race or Religion) to eat at that place using THIS AD.!!!
good job people i think u just caused Mr. Habib to lose his bussiness

NomadDCLXVI's picture
Activity Score 441

OK. I did not "got it"! At all! Sorry.... What does it has to do with the product?


Guest's picture

no... didnt got any thing

hass94's picture
Activity Score 2

?????? stupid commercial no i didn't got it.

Guest's picture

did anyone even notice the ad wasn't even in portuguese?? how would they sell to brazilians in a language not their own.....i don't know who made that video but i've never seen it aired on television. it's obviously just a bad joke. there are many arabs in brasil, and many arab decendants (of which i happen to be one) and they would never wish to be that insulting. just remember the fact that the 'ad' was not even in portuguese and you can realize that this was never park of the fast food chains advertising campaign.