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Wheelchair basketball

Agency Network: 
Published/Aired: 
September 2013

Description

Film advertisement created by BBDO, United States for Guinness, within the category: Alcoholic Drinks.

Advertising Agency: BBDO, New York, USA
Chief Creative Officer: David Lubars
Executive Creative Directors: Greg Hahn, Mike Smith
Senior Creative Director / Art Director: Dan Lucey
Senior Creative Directors / Copywriters: Chris Beresford-Hill, Tom Kraemer
Senior Creative Director: Wil Boudreau
Director of Integrated Production: David Rolfe
Executive Producer: Kevin Wilson
Executive Music Producer: Loren Parkins
Senior Content Producer: Tricia Lentini
Production Company: Biscuit
Director: Noam Murro
Sr. Executive Producer: Shawn Lacy
Line Producer: Emily Skinner
DP: Simon Duggan
Edit House: Work Editorial
Editor: Neil Smith
Assistant Editor: Adam Witten
Sound Design: Brian Emrich
Sound Mixer: Tom Jucarone
Color: CO3
Visual Effects: Absolute Post
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stickynotes's picture

nice one

stickynotes
Activity Score 1094
efereyes's picture

good one.

efereyes
Activity Score 260
Art Director at Proximity |

efereyes.

morse's picture

Wow, winner. Nice feeling.

morse
Activity Score 18024
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

stke's picture

nice

stke
Activity Score 274
Copywriter
GrumpyArtDirector's picture

It's a good ad, but not particularly representative of what Guinness is, even with such a vague tagline as "Made of More". It could work for almost any other brand. I miss the days of "Good things come to those who wait"...

GrumpyArtDirector
Activity Score 858
Art Director
GrumpyArtDirector's picture

Like I said, could be done for any other brand, and it has: http://www.youtube.com/watch?v=KHIngSfm_ck&feature=youtube_gdata_player

GrumpyArtDirector
Activity Score 858
Art Director
kleenex's picture

Nice ad.

kleenex
Activity Score 51166
Web Designer/Developer
svdg's picture

nice ad, the only problem I see is that they used the same song as the "live with chivalry ad" of Chivas Regal

svdg
Activity Score 54
Copywriter
tipop's picture

Effectivement comment apprécier ces "coincidences" sonores et visuelles !

http://www.youtube.com/watch?v=49Yzx06RLUo
http://www.youtube.com/watch?v=KHIngSfm_ck&feature=youtube_gdata_player

tipop
Activity Score 2
brian.lu's picture

The first video is irrelevant.
As for the second one.. this is one of the cases when it could really be a coincidence.

brian.lu
Activity Score 257
Art Director at Lycée Ermesinde Mersch |

-Brian

Troll's picture

It doesn't matter how nice it is, it's been done. Case closed.
Good example of Search and spin.
It's a pity because I really liked this spot.

Troll
Activity Score 676
Copywriter |

@TrollusMaximus
http://www.behance.net/trollus_maximus

Barnum Bailey's picture

Strong ad

Barnum Bailey
Activity Score 13
Meredith Singh's picture

Saw the twist coming a mile away. Also, way off brand.

Meredith Singh
Activity Score 407
Art Director
adfanatic's picture

Good one! A 'been there done that' concept but well made!

adfanatic
Activity Score 3
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