Wheelchair basketball

Agency Network: 
September 2013


Film advertisement created by BBDO, United States for Guinness, within the category: Alcoholic Drinks.

Advertising Agency: BBDO, New York, USA
Chief Creative Officer: David Lubars
Executive Creative Directors: Greg Hahn, Mike Smith
Senior Creative Director / Art Director: Dan Lucey
Senior Creative Directors / Copywriters: Chris Beresford-Hill, Tom Kraemer
Senior Creative Director: Wil Boudreau
Director of Integrated Production: David Rolfe
Executive Producer: Kevin Wilson
Executive Music Producer: Loren Parkins
Senior Content Producer: Tricia Lentini
Production Company: Biscuit
Director: Noam Murro
Sr. Executive Producer: Shawn Lacy
Line Producer: Emily Skinner
DP: Simon Duggan
Edit House: Work Editorial
Editor: Neil Smith
Assistant Editor: Adam Witten
Sound Design: Brian Emrich
Sound Mixer: Tom Jucarone
Color: CO3
Visual Effects: Absolute Post
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stickynotes's picture

nice one

Activity Score 1094
efereyes's picture

good one.

Activity Score 260
Art Director at Proximity |


morse's picture

Wow, winner. Nice feeling.

Activity Score 18024
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

stke's picture


Activity Score 274
GrumpyArtDirector's picture

It's a good ad, but not particularly representative of what Guinness is, even with such a vague tagline as "Made of More". It could work for almost any other brand. I miss the days of "Good things come to those who wait"...

Activity Score 858
Art Director
GrumpyArtDirector's picture

Like I said, could be done for any other brand, and it has:

Activity Score 858
Art Director
kleenex's picture

Nice ad.

Activity Score 51166
Web Designer/Developer
svdg's picture

nice ad, the only problem I see is that they used the same song as the "live with chivalry ad" of Chivas Regal

Activity Score 54
tipop's picture

Effectivement comment apprécier ces "coincidences" sonores et visuelles !

Activity Score 2's picture

The first video is irrelevant.
As for the second one.. this is one of the cases when it could really be a coincidence.
Activity Score 257
Art Director at Lycée Ermesinde Mersch |


Troll's picture

It doesn't matter how nice it is, it's been done. Case closed.
Good example of Search and spin.
It's a pity because I really liked this spot.

Activity Score 676
Copywriter |


Barnum Bailey's picture

Strong ad

Barnum Bailey
Activity Score 13
Meredith Singh's picture

Saw the twist coming a mile away. Also, way off brand.

Meredith Singh
Activity Score 407
Art Director
adfanatic's picture

Good one! A 'been there done that' concept but well made!

Activity Score 3
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