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Sapeurs

Campaign
Agency Network: 
Published/Aired: 
January 2014

Description

Accounts: Michael Pring, Tom Bedwell, Amber Glenister, Laura Balfour, Giulia Watson, Oliver Short

Media Agency: Carat

Production Co. Producer Suza Horvat / MJZ

Film advertisement created by BBDO, United Kingdom for Guinness, within the category: Alcoholic Drinks.

Creative Agency: AMV BBDO, UK
Executive Creative Director: Dave Buchanan
Copywriter: Nicholas Hulley
Art Director: Nadja Lossgott
Planners: Tom White, Steve Hopkins, Rory Gallery
Producer: Sara Flood
Senior Producer: Yvonne Clayton
Production Assistant: Jessica Tranfield
Media Planners: Matthew Jacobs, Chris Kelly
Production Companies: MJZ, Stillking
Directors: Nicolai Fuglsig, Hector Mediavilla
Editors: Rick Russell, Russ Clapham / Final Cut
Post-production Company: The Mill
Audio Post-production: Wave
Offline Editing Company: Final Cut
Soundtrack: "What Makes a Good Man" by The Heavy
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your mom's picture

great. amazing. applause son

your mom
Activity Score 737
Creative Director |

Don't argue with your mom!

morse's picture

Is this real? The most interesting ad I've seen in a long time.

morse
Activity Score 18087
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

MacMonkey's picture

I don't feel any connection between this film and the brand. Guinness has lost its way with this spot and the friends playing wheelchair basketball.

MacMonkey
Activity Score 315
talkingisfree's picture

This is a great film.

talkingisfree
Activity Score 2712
Art Director
linneagudmundson's picture

so some richer guys among poor people have a club? guiness? i don't see it. nice phootage though.

linneagudmundson
Activity Score 279
Copywriter |

Forgive the spelling, am swedish..

ohsweetman's picture

No. Did you ignore the first 20 seconds of the commercial and the voice over? These guys are all farmers and factory workers. They have shitty jobs. But after work, they clean themselves off and turn into proper gentlemen. It's celebrating the fact that nobody can tell us who we are. We define ourselves. These men embody that spirit of individuality, because, regardless of their job or wealth, they dress with class and live life fully.

ohsweetman
Activity Score 59
Copywriter
jameslei's picture

they are real...

jameslei
Activity Score 206
General Manager
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