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Agency Network: 
Published/Aired: 
May 2010

Description

To call attention and show how much a donation can change the life of a child with cancer, a film with a sequence of photos was created showing children in a certain setting next to another photo of the same person, now adult, in the same setting. At the end, the film shows only pictures of GRAACC kids today. Beside the pictures, instead of another photo, there’’ just the institution’s phone number showing that the future of each child depends on each of us.

Film advertisement created by Ponto de Criacao, Brazil for GRAACC, within the category: Public Interest, NGO.

Advertising Agency: Ponto de Criação, Brazil
Creative Directors: Margit Junginger, Cristiano Canguçu, Ana Paula Marques
Copywriter: Joanna Gessi
Art Directors: Nando Zenari, Cassio Tisseo
Agency Producer: Idéia Forte
Account Supervisor: Cristiano Corrêa
Advertiser's Supervisors: Shysleine Rita, Tomasi Rocha
Account Manager: Patricia Santos
Planner: Juliana Nappo
Producer: Ideia Forte
Director: Tocha Alves
D.O.P / Lighting / Cameraman: Ricardo Ortiz
Editor: Rodrigo Menecucci
Post Production: Mauro Moreira
Animation: Marcio Taketomi
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Hibon's picture

Very nice idea... simple.

Hibon
Activity Score 3734

Simple ideas are the best !

Misstree's picture

Simple and beautiful...moves you enough to act.

Misstree
Activity Score 425
Copywriter |

.............................

Not all who wander are lost.

alexander_bickov's picture

Nice

alexander_bickov
Activity Score 3279
Hiperion's picture

WOW
Brutal!!

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
funky_frogii's picture

in all the photos, if the people in their latest photos were more happier , then it would had been more better i think

funky_frogii
Activity Score 2538
Graphic Designer at Graphic designer. |

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

Layne's picture

Great work. Simple and effective.

Layne
Activity Score 25
Copywriter
capywriter's picture

good idea, simple, but seen before

capywriter
Activity Score 5509
Copywriter at Freelance
Meshrum's picture

Lovely.

Meshrum
Activity Score 281
Copywriter
Wadih A3's picture

muy buena la vuelta...

Wadih A3
Activity Score 256
Copywriter at publicitas/publicis/saatchi & saatchi
Miss Copywriter 22's picture

impacting

Miss Copywriter 22
Activity Score 175
Copywriter
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