The ideal man

Agency Network: 
March 2008

Copywriter : Fabien Teichner
Art Director : Faustin Claverie
Agency Producers: Sophie Megrous, Julie Mathiot
Advertiser’s Supervisor : Jean-Luc Bravi, Pascal Barragué, Anne-Laure Pilet
Strategic Planner: Grégoire Audidier
Account Supervisor : Xavier Romatet
Anne Boulay (Head of redaction GQ)
Virginie Mary (Marketing Director Condé Nast)
Prod Compagny : La Pac
Director: Les Minis Vegas

Sound Production: THE

Film advertisment created by DDB, France for GQ Magazine, within the category: Media.

Advertising Agency: DDB, Paris, France
Creative Directors: Alexandre Hervé, Sylvain Thirache
Music: Billy Idol « Eyes without a face » q

Comments (28)

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vidya.shankaran's picture
Activity Score 724

bit long but really really loved it!!!

Crisp One's picture
Crisp One
Activity Score 2005

I loved the whole strong bit, Excellent, but yes, long.

klaussnow's picture
Activity Score 1645

love "what's that on your shirt" bit

... its already been done...

LeeHarvey's picture
Activity Score 3045

Yeah, haha! And the nosebleed as a result ('strong'). Beautiful music bytheway!!!!

meganishaute's picture
Activity Score 26

Oh how I LOVE this. I never understand why ad's use cursing though. I like it, but it would never fly on TV.

john doe's picture
john doe
Activity Score 1571

yep, the robert-de-niro-cursing was the only thing that bothered me too. but very nice anyway...

wahwah's picture
Activity Score 120


Wordnerd's picture
Activity Score 6692

Hm everybody likes it (me too, btw) but 1.8 points on 224 votes?? dont get it

Floro's picture
Activity Score 63

Maybe there are 200 new guys they thought 1 is good. However I LOVE IT!!!!!!!

Gilblas's picture
Activity Score 10

I think it was made by DDB paris (and not USA)

ChuckNorris's picture
Activity Score 834

Yes, it's from DDB Paris. (you can tell by the names lol)

ivan's picture

Thanks! Since Sarkozy, I had the impression Paris is part of USA. ;)

Copydog's picture
Activity Score 129


Mr Hughes's picture
Mr Hughes
Activity Score 386


marcooo's picture
Activity Score 38

great, really great.

doworkson's picture
Activity Score 242

this was awesome. and i say props on the swearing because thats how people talk, especially de niro. and a guy accusing a donkey of trying to fuck his wife is a good unexpected touch especially around the 45second mark, but the music should have cut out during that part, then kicked back in as the "a little de niro" text came up.

Advertising Pawn's picture
Advertising Pawn
Activity Score 419

Love it. Such an awesome track choice too.

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sumsum's picture
Activity Score 613

GREAT! idea, story, execution, message! wish that were mine.

Mathias's picture
Activity Score 59

Love it.
Especially the De Niro-part "You tried to fock my wife? Motherfocker" =)

Blissful's picture
Activity Score 142

hahaha! Awesome.

shana's picture
Activity Score 12

Minus the F words, I really like this ad. It's fun - I've sent it to half a million friends.

Blissful's picture
Activity Score 142

Wish I knew what song that was...

LeeHarvey's picture
Activity Score 3045

It's there in the credits; Eyes without a face - Billy Idol. Great song indeed.

gonndo's picture
Activity Score 1094

I'd been a little bit more agressive wit the final copy...

"The perfect man doesn't exist,
his magazine does..."

See you on the road...

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

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blainerunner's picture
Activity Score 4

I think this ad is clever and exceptionally well done. However, it alienates me, because I Iift weights and run, and the ad seems to mock athletics (not severely or anything). However, I may not be GQ's target audience. I'm forty. I'm more likely to read Esquire, because it features more actors my age, and, in general, it seems geared toward my age. GQ seems like it's trying to collet more twentysomething readers. Again, great ad, but designed to exclude anybody who isn't in the mood for quirk or Simpsons-esque humor. My point is this: Would it appeal to a younger De Niro type? I don't think so, even though he's (fondly) referenced in it.

blainerunner's picture
Activity Score 4

I guess I'm wondering if the ad works (it certainly entertains).