Advertisement

The ideal man

Agency Network: 
Published/Aired: 
March 2008

Description

Copywriter : Fabien Teichner
Art Director : Faustin Claverie
Agency Producers: Sophie Megrous, Julie Mathiot
Advertiser’s Supervisor : Jean-Luc Bravi, Pascal Barragué, Anne-Laure Pilet
Strategic Planner: Grégoire Audidier
Account Supervisor : Xavier Romatet
Anne Boulay (Head of redaction GQ)
Virginie Mary (Marketing Director Condé Nast)
Prod Compagny : La Pac
Director: Les Minis Vegas

Sound Production: THE

Film advertisement created by DDB, France for GQ Magazine, within the category: Media.

Advertising Agency: DDB, Paris, France
Creative Directors: Alexandre Hervé, Sylvain Thirache
Music: Billy Idol « Eyes without a face » q
Log in or register to post comments
vidya.shankaran's picture

bit long but really really loved it!!!

vidya.shankaran
Activity Score 724
Crisp One's picture

I loved the whole strong bit, Excellent, but yes, long.

Crisp One
Activity Score 2005
Other at New York
klaussnow's picture

love "what's that on your shirt" bit

klaussnow
Activity Score 1645
Art Director |

... its already been done...

LeeHarvey's picture

Yeah, haha! And the nosebleed as a result ('strong'). Beautiful music bytheway!!!!

LeeHarvey
Activity Score 3045
Creative Director
meganishaute's picture

Oh how I LOVE this. I never understand why ad's use cursing though. I like it, but it would never fly on TV.

meganishaute
Activity Score 26
john doe's picture

yep, the robert-de-niro-cursing was the only thing that bothered me too. but very nice anyway...

john doe
Activity Score 1571
Art Director
wahwah's picture

Killer

wahwah
Activity Score 120
Ogilvy&Mather
Wordnerd's picture

Hm everybody likes it (me too, btw) but 1.8 points on 224 votes?? dont get it

Wordnerd
Activity Score 6692
Copywriter
Floro's picture

Maybe there are 200 new guys they thought 1 is good. However I LOVE IT!!!!!!!

Floro
Activity Score 63
Agency
Gilblas's picture

I think it was made by DDB paris (and not USA)

Gilblas
Activity Score 10
AD - DPS Conseil - Lille, France
ChuckNorris's picture

Yes, it's from DDB Paris. (you can tell by the names lol)

ChuckNorris
Activity Score 834
Creative Director
ivan's picture

Thanks! Since Sarkozy, I had the impression Paris is part of USA. ;)

ivan
Creative Director at Ads of the World
Copydog's picture

Nice.

Copydog
Activity Score 129
Copywriter at Copywriter / Publicis, Slovenia
Mr Hughes's picture

grrrrrrrrrrrreat.

Mr Hughes
Activity Score 386
Copywriter
marcooo's picture

great, really great.

marcooo
Activity Score 38
doworkson's picture

this was awesome. and i say props on the swearing because thats how people talk, especially de niro. and a guy accusing a donkey of trying to fuck his wife is a good unexpected touch especially around the 45second mark, but the music should have cut out during that part, then kicked back in as the "a little de niro" text came up.

doworkson
Activity Score 242
Copywriter
Advertising Pawn's picture

Love it. Such an awesome track choice too.

Join the advertising orgy: http://advertisingpawn.com

Advertising Pawn
Activity Score 419
Other |

_________________________________

Join the rarely updated ad orgy here: http://www.advertisingpawn.com

sumsum's picture

GREAT! idea, story, execution, message! wish that were mine.

sumsum
Activity Score 613
copywriter
Mathias's picture

Love it.
Especially the De Niro-part "You tried to fock my wife? Motherfocker" =)

Mathias
Activity Score 59
KY-Akademien, Göteborg
Blissful's picture

hahaha! Awesome.

Blissful
Activity Score 142
Best ever!
shana's picture

Minus the F words, I really like this ad. It's fun - I've sent it to half a million friends.

shana
Activity Score 12
Web Designer/Developer at Allis-Chalmers |

~~~
Shana

Blissful's picture

Wish I knew what song that was...

Blissful
Activity Score 142
Best ever!
LeeHarvey's picture

It's there in the credits; Eyes without a face - Billy Idol. Great song indeed.

LeeHarvey
Activity Score 3045
Creative Director
gonndo's picture

I'd been a little bit more agressive wit the final copy...

"The perfect man doesn't exist,
his magazine does..."

See you on the road...

gonndo
Activity Score 1094
Copywriter |

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

Guest's picture

cheers!

Guest
Guest's picture

cheers!

Guest
blainerunner's picture

I think this ad is clever and exceptionally well done. However, it alienates me, because I Iift weights and run, and the ad seems to mock athletics (not severely or anything). However, I may not be GQ's target audience. I'm forty. I'm more likely to read Esquire, because it features more actors my age, and, in general, it seems geared toward my age. GQ seems like it's trying to collet more twentysomething readers. Again, great ad, but designed to exclude anybody who isn't in the mood for quirk or Simpsons-esque humor. My point is this: Would it appeal to a younger De Niro type? I don't think so, even though he's (fondly) referenced in it.

blainerunner
Activity Score 4
blainerunner's picture

I guess I'm wondering if the ad works (it certainly entertains).

blainerunner
Activity Score 4
Featured Content

Latest Collections

Advertisement