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Introducing Google Play

Agency Network: 
Published/Aired: 
March 2012

Description

Film advertisement created by Studio G, United States for Google, within the category: Electronics, Technology.

Advertising Agency: Studio G, USA
Art Director: Garret Lowe
Copywriter: Jonathan Zames
Director: Jonathan Zames
Producer: Yovel Schwartz
Production Company: Studio G / Camp Creative
Visual Effects: HOPR
Director of Photography: Adam Santelli
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andylefty's picture

Ah I was worried it was BBH.

I think there is something nice about it and otherwise a little unimpressive.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
kleenex's picture

I liked it.

kleenex
Activity Score 51098
Web Designer/Developer
Hadrons's picture

I love my Big Brother's products. Like the ad as well.

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

CuriousPencil's picture

Nice to see Google being openly sinistral for a change. That aside, is it not just a little retro-meta to bring back the reel-to-reel, 80s phone and Rubik's cube to sell a cloud-based app suite? Are we the audience being patronised by this 'all-in-one entertainment suitcase' nonsense not just a little overmuch? I can't decide if this is too saccharine or sickly-sweet, but it seems like a mom & pop approach to something that plainly isn't.

The fact that last night my phone told me "Android Market is now Google Play" had no mention of how super-useful and sugartastically simple this sudden hijacking of my phone was going to be to me, for instance.

But nice animation, very non-threatening. And again, nice use of a left-handed person there.

CuriousPencil
Activity Score 4225
Copywriter
Hadrons's picture

Very observant .
Why fight it if you can just lay back and enjoy the ride ?!

http://www.youtube.com/watch?feature=endscreen&NR=1&v=I3ih-sm6hxA

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

CuriousPencil's picture

Baffling response, but to answer, I suppose because I'm so used to creating the ride that I tend to see the strings, smoke, mirrors and pleas from behind the curtain not to look at the Great Oz.

CuriousPencil
Activity Score 4225
Copywriter
mertos's picture

ok

mertos
Activity Score 904
Creative Director
king7ven's picture

i know that's your way, google.
but for this time only, no more :-)

king7ven
Activity Score 108
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