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Global warming

Agency Network: 
Published/Aired: 
January 2009
Advertising Agency: Ponto de Criação / fluor, São Paulo, Brazil
Creative Director / Copywriter: Guto Araki
Director: Ricardo Carvalho
Art Director / FX supervisor: Reinaldo Pina
FX artist: Rodrigo Pina
Post Production / 3D: Tribbo Post
Photographers: Ricardo Carvalho, João Carvalho
Assistant Art Director: Keyla Akemi
Assistant Copywriter: Angela Ribeiro
Audio: Comando-S
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Guest's picture

Very powerful, great job!!

Guest
picopalqlea's picture

wow!!! feel the same with my mortgage.

picopalqlea
Activity Score 999
Waqqas's picture

Yep! feeling the same about capitalistic economies.

Waqqas
Activity Score 42
Paris
Guest's picture

wow, very good

Guest
lkerlker's picture

great!
great!!
great!!!

lkerlker
Activity Score 8
Art Director
Guest's picture

well done - point is clear - a very moving suspenseful spot - thumbs up

Guest
Guest's picture

really good

Guest
Guest's picture

woooow
very goodd loco
muy bueno
demasiado

Guest
jorge00's picture

very strong insight, great job

jorge00
Activity Score 76
Art Director at TBWA Dom. Rep.
Guest's picture

great~~i like it~

Guest
Guest's picture

Wow.

Guest
Guest's picture

Very nice. :)

-T.J.Mapel

Guest
rainbow's picture

Nice. I like this :)

rainbow
Activity Score 30
Copywriter at Saatchi and Saatchi
Guest's picture

congrats!!!!!!!!!!

Guest
Guest's picture

brilliant

Guest
Tman's picture

Simple yet powerful. Such ads really make you think about the concerned subject. Keep up the good work guys! All the best for future.

Tman
Activity Score 19
Guest's picture

WOW!

Guest
Guest's picture

superb

Guest
Guest's picture

what can I say? It really brings tears to my eyes, so moving, so straight to the point like a dagger in your heart. I salute you...

Guest
kalpesh78's picture

its a lovely thought... want to see it as a campaign.
more ideas like this.

kalpesh78
Activity Score 2578
Art Director |

ideas....30 minutes nahi toh free.

addesire's picture

brilliant...nice work

addesire
Activity Score 10
mumbai
dshott's picture

wicked, nice little tune too.

dshott
Activity Score 475
Kinneir Dufort - Industrial Designer |

Duncan
http://www.dshott.co.uk

more onion's picture

I love it!

more onion
Activity Score 22
Vienna
sahare's picture

superb

sahare
Activity Score 4
Roshan Quintus's picture

wow!!!! very nice work
just bear clip alone is enough

Roshan Quintus
Activity Score 667
Saatchi & Saatchi - Sri Lanka |

bite me

Guest's picture

boy oh boy..
i pray for all the PI golds in all the adfests. nothing is more deserving in a segment and on a subject that's become so "over"used.
kudos to the entire team

tirthankar

Guest
Guest's picture

That's why I visit AOTW twice a day. There's is still good advertising here to find.

Guest
Guest's picture

maaaaaaaaaaaaaaaaaaaaan
this is the best one i've seen yet

Guest
slip's picture

sigh. encore! love it.

slip
Activity Score 919
designer |

SJB

john doe's picture

great.
nice to see, that it is still possible to think in a new way for a very old issue.

john doe
Activity Score 1571
Art Director
john ler's picture

Brilliant, brilliant, brilliant...
Did I mention Brilliant ?

john ler
Activity Score 667
Creative Director at Euro RSCG Casablanca, Morocco
Guest's picture

Fantastic! Great job

Guest
Wordnerd's picture

Great stuff

Wordnerd
Activity Score 6692
Copywriter
Guest's picture

Its excellent!!!

Guest
mark3r's picture

Amazing insight. Hats off.

mark3r
Activity Score 1949
Art Director at Scout
Guest's picture

true

Guest
Jet Propulsion Lab's picture

A bit of a letdown of a line at the end. But the visual storytelling more than makes up for it. Maybe they had a different line in the original spot (in Portugese)?

I like how they brought back humanity into the issue. I remember my very first mentor in advertising (back in the early 90's, cough cough..) telling me to make every ad "personal" as much as possible.

Very memorable spot.

Jet Propulsion Lab
Activity Score 10679
Copywriter
Zeus's picture

GREEEAAATTTT!!!!!

Zeus
Activity Score 906
somewhere
dnic garcia's picture

lovely! smart!

Good job!

dnic garcia
Activity Score 22
Publicis Saatchi&Saatchi
owsianka's picture

I like it :)

owsianka
Activity Score 103
Testardo Red Cell, Warsaw
danielrt's picture

This movie makes me cry. amazing!
great Ad. Congratulations for everyone :D

danielrt
Activity Score 2
Fluor |

Daniel Ricardo "Perera"
Fluor interactive Art Director

gmint7's picture

:::J:::

black pencil.

gmint7
Activity Score 2675
Art Director at ad grad @ S Francisco |

:::J:::

alnore's picture

awesome,

it's like right in my face

alnore
Activity Score 212
freelance |

all balls, no brains

Guest's picture

I would say disturbing.

Guest
Guest's picture

cool.

Guest
carreira's picture

Awesome spot!!!

carreira
Activity Score 10
QG Propaganda
smohnish's picture

Brilliant,
awesome,
absolute,
bang on,
Superb,
Fantastic,
great,
excellent,
Wooooooooooooooooow

smohnish
Activity Score 9
Art Director Mumbai jwt
green's picture

brilliant idea good ad

green
Activity Score 10
Creative Director at green x, cochin
Quartarolo's picture

perfect!

fantastic job

Quartarolo
Activity Score 10
Guest's picture

well done, should work

Guest

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