Agency Network: 
November 2010

Film advertisment created by FCB, United States for Glade, within the category: House, Garden.

Advertising Agency: Draft FCB, USA
Producer: Sophie Salaniat
Creative Director: Chris Barsanti
Art Director: Ray Boome
Production: A Common Thread
Director: Linus Ewers
Executive Producers: Jay McMahon, Tristan Drew
Producer: Ted Robbins
Edit: Therapy Studios
Editor: Kristin McCasey
Online: Therapy Studios
Online / VFX Artists: Jon Merrifield, Wren Waters

Comments (9)

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whatthefudge's picture
Activity Score 1266

Very cute indeed.

Miss Copywriter 22's picture
Miss Copywriter 22
Activity Score 175

this ad made me smile :)

LeeHarvey's picture
Activity Score 3045

Geez why not spend a few more bucks on postproduction and make a real snowman. This polystyrene thing spoils the whole corny atmosphere.

Brainsugar's picture
Activity Score 1631

wow! Are you all 12 years old here? ;-)

Temple's picture
Activity Score 11337

Seriously Draft FCB, you really think these 4 spots should be on a creative forum? I think they should be tha agency's dark secret.

Guest's picture

I have been searching for this ad on the internet for two weeks. I love the house outdside, it's so pretty. I want to make the cute reinder cookies fr the holidays. Happy Winter everyone! :-)

sirvan's picture
Activity Score 29860

Look. I'm usually one of the harshest critics here… but these guys obviously have a very difficult client, who probably commands round-after-round of creative, only to be made into animatics, then into more rounds (probably), and then finally into Quantitative Testing. There is a HUGE difference between dealing with that reality, and the non-reality of SCAM ads –which are better, more creative, and would probably "pass the creative test" here.

I'm not saying these are fabulous. But, given the circumstances, pretty ballsy of the agency to put the up here, in the Lion's Den :)


"I love some things, and don't love some other things."

LeeHarvey's picture
Activity Score 3045

Good point Sirvan

CuriousPencil's picture
Activity Score 4225

Looks lovely. Obviously Santa thinks it stinks, given the speed he exited the house. Looking forward to the warning label and disclaimer about not sending sparks flying onto your food.