The film starts with inspiring sequences of beautiful landscapes. A woman is alone on her board, facing and waiting for the waves.
In a series of cuts plans, we discover other great landscapes of mountains, deserts, foreign cities and cultures. We also discover people, tourists, climbers, adventurers or inhabitants. A female voice-over invites us to discover new horizons, to travel further, to rediscover the world around us. This clearly looks like an invitation to travel, with a deep and inspiring orchestral soundtrack.
But at the very end, a voice-over reveals that this is not an advertising for any travel company or country. But a film entirely made from Getty Images’ contents, images and music included.
Film advertisement created by La Chose, France for Getty Images, within the category: Professional Services.
Chief Creative Officer: Pascal Grégoire
Creative Directors: Ibrahim Seck, Nathalie Foratier
Art Director: Charlotte Duong
Copywriter: Mathurin Georges
Head of TV: Nicolas Buisset
Director: Jameen Tarlier
Production House: Das Ding
Strategic Planner: Justine Cavanié
Account Executive: Pierre-Jean Besson
Head of Communication / PR: Barka Zérouali
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