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Sport

Campaign
Agency Network: 
Published/Aired: 
April 2017

Also From This Campaign 3

Description

The sun rises in a training room. A boxer is ready to step into the ring. He is determined.

In a series of cuts plans, we discover sportsmen and sportswomen who get ready and repeat their scales tirelessly. We also see unknown persons for whom sport is a game, who enjoy the life. Inspiring slogans, that became a common thing in sports advertising, appear in overprinting.

But at the very end, a voice-over reveals that this is not an advertising for any sports brand. But a film entirely made from Getty Images’ contents, images and music included.

Film advertisement created by La Chose, France for Getty Images, within the category: Professional Services.

Advertising Agency: One Shot la chose group, Paris, France
Chief Creative Officer: Pascal Grégoire
Creative Directors: Ibrahim Seck, Nathalie Foratier
Art Director: Charlotte Duong
Copywriter: Mathurin Georges
Head of TV: Nicolas Buisset
Director: Jameen Tarlier
Production House: Das Ding
Strategic Planner: Justine Cavanié
Account Executive: Pierre-Jean Besson
Head of Communication / PR: Barka Zérouali
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