Two young people are riding side by side on trendy bikes. The weather is warm and nice. Then, a woman stretches her arms in front of her window, a beautiful sun is shining in the sky. We quickly switch from a happy face to another, young people smiling and enjoying a moment together. A can of soda is opened.
In a series of quick sequences, happiness is still shared between young people, with a direction that reminds us of teen-movies and music video. They are drinking sodas in wonderful places, cheering and laughing.
But at the very end a voice-over reveals that this is not an advertising for any soda brand. But a film entirely made from Getty Images’ contents, images and music included.
Film advertisment created by La Chose, France for Getty Images, within the category: Professional Services.
Chief Creative Officer: Pascal Grégoire
Creative Directors: Ibrahim Seck, Nathalie Foratier
Art Director: Charlotte Duong
Copywriter: Mathurin Georges
Head of TV: Nicolas Buisset
Director: Jameen Tarlier
Production House: Das Ding
Strategic Planner: Justine Cavanié
Account Executive: Pierre-Jean Besson
Head of Communication / PR: Barka Zérouali
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