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Agency Network: 
Published/Aired: 
November 2012

Also From This Campaign 3

Description

Film advertisement created by Ames Scullin O'Haire, United States for Georgia Center for Nonprofits, within the category: Public Interest, NGO.

Advertising Agency: Ames Scullin O'Haire, Atlanta, USA
Chief Adman: Patrick Scullin
Creative Director: Ryan Mikesell
Creative Director: Mike Bourne
Art Director: Armando La Hoz
Copywriter: Stephen Lucas
Art Director: Jessica Dodd
Producer: Shaun Campbell
Account: Bo Hardegree
Director: Burt Holland
Production: Encyclomedia
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Klara K.'s picture

"Click if you care" is quite condescending. It would put people off if anything.

Klara K.
Activity Score 3343
Charles University in Prague
kleenex's picture

i agree.

kleenex
Activity Score 51110
Web Designer/Developer
lynnenorton's picture

click if you care is designed to be a call to action, and to incent people emotionally to act - if you care, you'll click - you'll give to the cause that matters to you

lynnenorton
Activity Score 6
Nike Diesel's picture

i agree

Nike Diesel
Activity Score 13630
Art Director
mark3r's picture

x2

mark3r
Activity Score 1949
Art Director at Scout
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