Sisters In Sweat

Agency Network: 
November 2017


This emotional and powerful film, starring Serena Williams, enlists the power of sports and its positive influence it has on women on and off the court. Titled #SistersInSweat, the campaign is a unifying visual approach aimed to bring female athletes (both amateur and professional) together and encourage them to be the champions of what their sport has brought into their lives.

Film advertisement created by TBWA, United States for Gatorade, within the category: Non-Alcoholic Drinks.

Advertising Agency: TBWA, USA
Agency Producer: Ian Mitchell
Creative Directors: Mark Peters, Kirsten Rutherford
Art Director: Stephanie Johnson
Copywriter: Paula Henzel
Editorial House: Matt Lee
Editor: Chris Murphy
Editorial Producer: Jennifer Mersis
Production Company: Tool of North America
Director: Jaci Judelson
Executive Producer: Brad Johns
Managing Partners / Executive Producers: Oliver Fuselier, Dustin Callif
Music Production / Sound Design: Pivot Audio
Executive Producers: Neil Devlin, Jonas Holst
Music Producer: Guy Amitai
Vocals: Dana Winter
Arrangement: Roma Otto
Sound Designer: Lawrence Horne
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