Agency Network: 
August 2010

Gatorade: Magician

Also From This Campaign (2 items)

Film advertisment created by BBDO, Argentina for Gatorade, within the category: Non-Alcoholic Drinks.

Advertising Agency: BBDO Argentina
Executive Creative Directors: Ramiro Rodríguez Cohen, Rodrigo Grau
Art director: Bruno Acánfora
Copywriter: Ariel Abramovici
Account director: Daniel Albamonte
Account executive: Paz Goicoa
Head of production: Verónica Zeta
Producer: Carlos Cavaciocchi
Production Company: Rebolucion
Director: Luciano Podcaminsky
Executive producer: Patricio Alvarez Casado
Photography: Cristian Cottet
Director de arte: Daniela Podcaminsky
Editor: Diego Panich
Post production company: Metrovision
Sound: No Problem
Music: Papa Music

Comments (16)

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Guest's picture

What? What's the bloody connect? Way too forced, innit?

TommyO's picture
Activity Score 1866

Funny. I don't understand the connection to Gatorade, but it made me laugh.

Guest's picture

The best part is the explosion!

mockingbird's picture
Activity Score 238

whats the point of this ad?

gonndo's picture
Activity Score 1094

It's the new presentation of Gatorade, now in a bigger bottle, that's why they say: "Football is generous with you..."

Again, excellent insight for football players, awesome job,
and again, it sounds so much better at Spanish...

Good job, guys...

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

Guest's picture

Football is very generous, and so is the new Gatorade, because now it's extra large. I like.

Guest's picture

It seems like they got the whole concept wrong....

Guest's picture

The ad is like the magic which no one understands...

Guest's picture

the ad is like the magic which no one understands...

Sushi lover's picture
Sushi lover
Activity Score 907

I kinda like it.

Dream needs to be big!

dollypoppin's picture
Activity Score 1423

Somebody stop that magiciaaan!!!

"Nihil sub sole novum"

Guest's picture

magician is something about one man show but footbal is about teamwork, is about generous and sharing
connect with new bottle size of the product which is bigger

Phil Lestino's picture
Phil Lestino
Activity Score 1684

What the f**k is a 'rustic magician' ???????

samanfani's picture
Activity Score 102

Very good acting and dramatizing in this ad, just like the other one.

Guest's picture

in argentina, "the magician" it's a common nickname for a skilled football player. rustic is the oposite to skilled. the insight here is that among friends, a rustic player can be knowned as the magician. that's why football is so generous. even the worst player ever can feel like maradona for an hour or so.

Guest's picture

very argentinian.