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Don't go down

Agency Network: 
Published/Aired: 
February 2016

Gatorade | Messi | Don't Go Down

Description: 

Film advertisment created by TBWA, United States for Gatorade, within the category: Non-Alcoholic Drinks.

Advertising Agency: TBWA\CHIAT\DAY
, USA
Executive Creative Director: Brent Anderson

Worldwide Creative Director: Renato Fernandez

Creative Director: Mark Peters

Director of Production: Brian O'Rourke

Executive Producer: Guia Iacomin

Senior Producer: Chris Spencer

Managing Director: Jerico Cabaysa

Global Brand Director: David McKenzie

Global Brand Manager: Gabi Marino

Group Planning Director: Scott MacMaster

Global Planning Director: Martin Ramos

Sr Business Affairs: Laura Drabkin

Sr Traffic Operations Mgr: Judy Brill


Production: Imperial Woodpecker
Director: Stuart McIntyre

Executive Producers: Doug Halbert
, Charlie Cocuzza

Line Producer: Matt Wersinger


Editorial: Whitehouse

Editor: Charlie Harvey

Assistant Editor: Devon Bradbury

Producer: Jonlyn Williams


Visual Effects: The Mill

Lead 2D Artist: Bill Higgins
2D Artists: Tara DeMarco, Krysten Richardson
Matte Painter: Andy Wheater
Massive (crowd sim): Matt Longwell

Executive Producer: Enca Kaul

Producer: Ben Sposato

Production Coordinator: Pat DeVaney


Color: The Mill

Colorist: Adam Scott

Executive Producer: Thatcher Peterson
Original Music: Barking Owl

Creative Director: Kelly Bayett

Producer: KC Dossett


Sound Design: Stimmung

Sound Designer: Gus Koven

Producer: Kristina Iwankiw


Audio Mix: Formosa

Mixer: John Bolen

Second Mixer: Hermann Thumann

Executive Producer: Lauren Cascio
Research: Stalkr
Executive Producer: Colleen Cavanaugh Anthony
Producer: Oliver Merchant
Research: Ed Cook
Barcelona Service Company: 24-7
Producer: Zico Judge

Comments (8)

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Highest Rated

ElBuffaloo's picture
ElBuffaloo
Activity Score 205

Messi is my messiah.

ElBuffaloo's picture
ElBuffaloo
Activity Score 205

Messi is my messiah.

halaby87's picture
halaby87
Activity Score 10166

Simple and nice

Pete R.'s picture
Pete R.
Activity Score 3412

Finally a nice ad for Gatorade.

morse's picture
morse
Activity Score 18024

All these sport drink ads feel the same to me.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kleenex's picture
kleenex
Activity Score 50528

nice copy.

damnson's picture
damnson
Activity Score 11517

Yep.

An axe murderer of ads.

BAdsoftheworld's picture
BAdsoftheworld
Activity Score 3519

Agree, very nice.

sparkplug's picture
sparkplug
Activity Score 92

Sorry but this is the old messi who never used to go down. Today messi and barca only know how to go down. Theatrical geniuses. Flop kings.

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