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Agency Network: 
Published/Aired: 
December 2009

Description

The idea is to give the viewer a reality check by showing that this glamorous fur handbag was once an animal. We convey this message by giving the bag real intestines as if it were a live animal being ripped open. The fact that the woman is completely nonchalant about the animal innards is a device to show that people don't see the torture committed by the fur trade when purchasing fur.

Film advertisement created by Lowe, South Africa for Fur Free, within the category: Public Interest, NGO.

Caption

If only everyone could see the real cost of fur.

Advertising Agency: Lowe Bull, Cape Town, South Africa
Creative Director: Kirk Gainsford
Art Directors: Romano Cardinal, Cameron Watson
Copywriters: Simon Lotze, Caitlin Cloete
Director: Anna Lize Mostert
Production Company: 7 Films
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Guest's picture

OK, having a salad for lunch today.

Guest
TommyO's picture

OK, I'll have a salad for lunch today.

TommyO
Activity Score 1866
Copywriter |

That's me!
http://resiseymilim.wordpress.com

Guest's picture

having a salad every day

Guest
alexander_bickov's picture

Strong

alexander_bickov
Activity Score 3279
cef's picture

good one

cef
Activity Score 547
Copywriter
Guest's picture

It's faux fur, you can spot faux a mile away!

Guest
Guest's picture

Wow. Yes it has the usual guts associated with these type of ads, but kinda gets you in a different way! I like it. Nice work. Beautifully shot and styled.

Faux fur or not - suppose they have to use faux otherwise would kinda be defeating the point of the ads outcome..... yes?

Guest
Guest's picture

Makes me hungry for steak!

Guest
LeroyChristian's picture

omigod

LeroyChristian
Activity Score 392
Other at Nanyang Academy of Fine Arts
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