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Agency Network: 
Published/Aired: 
May 2013

Description

Film advertisement created by TBWA, Spain for Fundación Alia2, within the category: Public Interest, NGO.

Advertising Agency: TBWA, Barcelona, Spain
Creative Directors: Joan Vidal, Fer García
Art Director: Fer García
Copywriter: Joan Vidal
Production Company: El Picnic
Director: Elena Trapé
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morse's picture

Unexpected and shocking ending. Bravo!

morse
Activity Score 18024
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

gioborde's picture

I wouldn't say its unexpected but the punchline nails it

gioborde
Activity Score 1387
Art Director at LEO BURNETT |

GiBo

certaintly's picture

yea i saw it coming a mile a way, but that's probably cus i look at ads all the time.
anyway, this was great

certaintly
Activity Score 3994
Owolawi's picture

Spun my expectation,not bad at all.

Owolawi
Activity Score 1534
Copywriter at DDB |

www.owolawi.com

monoliz's picture

perfection

monoliz
Activity Score 1304
chiflete comunic's picture

TWIST, so good!

chiflete comunic
Activity Score 91
Other
SvenVan's picture

Well done! Great job.

SvenVan
Activity Score 61
Creative Director
CrackerJackFlash's picture

I like the subtlety.

CrackerJackFlash
Activity Score 19601
Creative Director |

www.crackerjackflash.com

cwriter79's picture

Did not see that one coming! Even the music lulled you into a false sense of ease. It just goes to show that you don't need to do too much to show how terrifying abuse can be.

cwriter79
Activity Score 956
Copywriter at Cargo, LLC.
kleenex's picture

A great ad.

kleenex
Activity Score 51110
Web Designer/Developer
Cristina and Chris's picture

You could see it coming, but indeed, the line works very well and it's a really nice ad overall

Cristina and Chris
Activity Score 840
ananta's picture

nice

ananta
Activity Score 53
advertising
AngelGon's picture

Really, really, really good.

AngelGon
Activity Score 5
Tobler One's picture

Brilliant!

Tobler One
Activity Score 12
Other
jackblack's picture

This gave me the chills. Nice ad. Horrible and real issue.

jackblack
Activity Score 2357
Art Director
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