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Shockwave

Agency Network: 
Published/Aired: 
February 2016

French road safety presents "Onde de choc" - #AllAffected

Description: 

A new message for a new step in the fight for improved road safety. French creative agency La Chose launches its campaign for road safety today with a new film: “Shockwave”. The goal is to incite drivers to change their high-risk behaviors by raising awareness on these issues. Car accidents constitute a shockwave with a long-term impact on the lives of our families, our friends and everyone around us. The film and print Shockwave, both by Bruno Aveillan (Quad production) with Mirwais for the music, has universal appeal.

Film advertisment created by La Chose, France for French Road Safety, within the category: Public Interest, NGO.

Advertising Agency: La Chose, France

Comments (5)

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ramiro_apache's picture
ramiro_apache
Activity Score 1054

Holy sh*t. Powerful. Really good.

halaby87's picture
halaby87
Activity Score 10142

nice

kleenex's picture
kleenex
Activity Score 50128

solid spot.

sacrilegend's picture
sacrilegend
Activity Score 3394

Not new at all, but damn if it isn't beautifully expressed.

CrackerJackFlash's picture
CrackerJackFlash
Activity Score 19599

Well done.

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